Copyright and content – follow the rules or beware!
In this digitally connected world, copyright infringement and its use as content has become a big problem.
As a corporation you may want to share articles that you’ve seen on the web. But there are rules that apply that you must follow to avoid copyright issues down the line.
One simple rule to remember is that in general the author or their employer, holds the copyright of an article. They own the exclusive right and have the right to reproduce, publish (including online), communicate and adapt the work.
And always look for a copyright notice, terms and conditions or a specific statement that prohibits use.
Go to an expert like James Ross Advertising to help you with your social media and blog initiatives to avoid the pitfalls of copyright infringement.
Check out this article that further explains the issues that can result from copyright on the web: https://www.marketingmag.com.au/hubs-c/copyright-issues-on-the-internet/