Your website is an introduction and first impressions are crucial.
Most clients say “build me a website”– selling themselves and their website short. What you should be saying is: build me an experience that serves the needs and desires of my customers while making the entire interaction pleasurable.
Think of your website as a resort. Wouldn’t you want to consider the entire guest experience from arrival to departure? Wouldn’t you consider the decor, how they are greeted, the front desk service, the sheets, pillows, etc? Everything sets a mood. Well the same goes for your website.
James Ross designs and develops websites that provide rich experiences to users while taking them down an intuitive path toward a desired action.
Check out Michael White’s article explaining more about user experience: