Camacho's touching story and a pin-up girl bridge a generational gap.

Camacho rolls up a great advertising campaign, stuffed full of family history and delicious package design.

Could a cigar brand actually bridge the generation gap? You’re thinking, “What are you smokin’?” Cigar enthusiasts are thinking Camacho. Our brand exploration revealed that Camacho, a Central American cigar with Cuban roots, blended traditional flavor and a new boldness.

Initially, Camacho’s family history was humanized with a powerful campaign. Julio Camacho’s tradition and Christian’s boldness were the inspiration for visuals that touched upon the values, nostalgia and past of the Camacho’s. The story was followed with an edgy and modern advertising campaign featuring vintage pin-up girls.

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James Ross is a full-service agency that leads brands to what’s next. By combining intelligent, innovation, data and rich experiences in new ways we give you a competitive advantage. Because brands that set the bar high win. Let us show you what we can do for you.

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