We position Fountainview senior living as a place for both.
Fountainview, an independent and assisted living facility, came to us to raise brand awareness and generate more leads. We started with a simple premise: life is fun and fulfilling here. So we took photography to capture that spirit. Bright colors, active people, tropical backgrounds and combined it with irreverent headlines and copy that celebrates life. Targeting both prospective tenants and their adult children, we produced a range of media. We created advertising for both local and feeder markets, direct mail, as well as, Facebook ads mainly targeted to the adult children. The response to our efforts and the client reports a significant increase in qualified leads.