Marketing the past year or so has become something like uncharted territory. Without it, businesses wouldn’t have survived. We all had to pick up new tactics and channels to keep afloat online since in-person wasn’t an option.
Since its introduction in the ’90s, the internet has been one of the most disruptive and useful tools for marketers. Let’s take a glance at some tools and channels marketers should already be in, if not start using, in the upcoming year:
Influencers are a basic need
Influencers are a great way to generate brand awareness and provide honest feedback to consumers. They help get your product in front of another audience set by someone they trust. Influencers, though, are becoming more common and basic in a social campaign. Almost every brand has some influencer, whether they’re a niche or micro-influencer all the way to the macro.
Keep in mind though, influence marketing is more effective against generation z more than any other generation with “56% of Gen Z are more likely to try a product or service if their favorite online influencer recommends it.” Be aware of what market you want to target, and who the influencer’s audience is, so you’re accurately targeting the correct one.
SEO opportunities grows
By now, you should have some sort of online website for your product, and your audience and potential customers need to be able to find it. That is where Search Engine Optimization can help. The goal of SEO is for your website to organically appear on the first page of the search results when someone is searching for your product or service, based on certain keywords. Being first on the Search Engine Results Page, organically, is a HUGE win for businesses since we all know that roughly no one goes to the second page.
Even more so, the pandemic made more and more things move online so much that “68% of online experiences begin with a search engine.”, and as of July 2019, Google specifically had 92.18% of the market share within the Search Engine Market. With more people going online for inquiries, it’s vital to get your keywords up and running to get on the first page.
Virtual is the newest normal
Going into the new year, we fully expect to be bringing our virtual and hybrid events with us. For almost 2 years, we’ve maneuvered marketing efforts into the online realm, and those efforts won’t go in vain. With new and old worries about the virus, there’s still a large market of those who want to be online over in-person. Budgets will more than likely shrink compared to the past year, but according to Hubspot, 80% of marketers plan to keep their budget the same or add more, through 2022.
The Expansion of Audio Content
Audio content is just content consumed through listening. Things such as podcasts, audiobooks, and more. As we know, this field has grown massively this past year. More people are listening to and starting their own podcasts.
To really explain how this will continue to show, Podcast advertising alone is expected to grow to 1.33 billion in 2022 according to Exploding Topics, which is huge considering they also cite that 80% of listeners listen to the entire episode, including ads.
For platforms to consider for ads, Spotify and Apple Podcast are still tied as market leaders for anyone consuming audio content.
Start getting prepped
2022 is going to be a mixture of old, with new developments throughout them. The virus is still hanging around and that’s going to be affecting people and business for a while. It’s still the marketing era of being creative and up front about how to get your brand out and about the world. James Ross is also no stranger to being creative with our ideas! Contact us here, or email us at firstname.lastname@example.org and let’s start talking about how creative we can be for you!