Key Largo Fisheries was a staple for locals looking for the freshest fish or a delicious seafood meal. As a working marina, fishery, and cafe it personifies the “Keys” lifestyle. Fishing boats pull up to the dock, the catch is unloaded and processed to be shipped around the country or served in the cafe outback. James Ross Advertising and Interactive was tasked with bringing this genuine Keys experience to a website. The highly stylized site’s content conveys the vibe and ambiance of Key Largo Fisheries through interesting copy and beautiful photography. Positioning Key Largo Fisheries as a must-see destination on your way down to the Keys, the site features sections devoted to the Cafe, the Marketplace, and Marina’s rich history.