Launching a supplement brand that turns the tables on an aging prostate.
We were tapped to launch a new prostate health supplement for men when the concept was still in its infancy. With the launch a year out, we had no name, no positioning and no data – all we had was an idea. That was about to change.

Launching a supplement brand that turns the tables on an aging prostate.
We were tapped to launch a new prostate health supplement for men when the concept was still in its infancy. With the launch a year out, we had no name, no positioning and no data – all we had was an idea. That was about to change.