My Pure Life, a startup, pre-made meal delivery company, came to James Ross to develop its brand from scratch. After several brainstorming and input meetings, we commenced work on developing a logo. We designed dozens of logos and finally settled on one that felt right to both us and the client. The bright colors and expressive font conveyed a fresh, pure, and natural feel, perfectly mirroring the cuisine that My Pure Life created. Next, we designed and developed a bright, appetizing eCommerce website for clients to order from and followed that up with collateral to support the launch of the new company.