James Ross launches new air charter company. Our brand development helps Jeva Air take off. Jeva Air, an Orlando based air charter startup, approached James Ross Advertising to create and launch the brand. We developed the logo, the livery and most importantly, the website, which had to tell the brand story and contain a flight booking engine. As a startup, it was very important for the brand to speak to safety, the equipment and the experience of the pilots. We detailed all those critical factors in separate sections of the site. We also explained the philosophy of the company and integrated a third party flight booking engine. The final step was a design for the livery, which was elegant and understated, conveying a sense of confidence.