Allied Marine Navigates With an Exotic Campaign

Yacht broker ventures into new territory with fresh branding and an updated corporate identity.

They are the largest yacht brokerage company in the country, with the world’s most prestigious yacht brands. Yet, Allied Marine was hardly top-of-mind. It was finally showtime! That meant integrating the Allied Marine brand into environments that are its playground – exotic isles, blue skies inhabited by marvelous creatures, because that’s where “reality meets fantasy.”

An unforgettable set of creative advertising campaigns and marketing strategies were developed to push this yacht broker into new markets and worlds. The brand’s corporate identity was given a facelift and was polished to continue leading the prestigious yacht brands it represents.

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