Brand Development

The foundation of every marketing initiative.


The key to a brand’s success is the relationship it has with its customers. At James Ross we dive deep into your brand and discover what drives your customers to think, feel, and behave as they do. This understanding helps us set a course for empathy, meaning, and connection with your target audience - turning them into brand advocates. Taking these insights, we apply them to every touchpoint in your brand’s communication to drive positive business outcomes.

Brand Identity

Brand identity is the visible elements of your brand. The colors you choose, your design aesthetic, and of course, your logo. These help to identify and distinguish your brand in the consumers' minds and hopefully differentiates you from your competitors. Think of Apple when you think of a superior brand identity. James Ross can create a stunning and memorable visual identity for you.

  • Naming
  • Logo Design
  • Visual Style Guides
  • Iconography
  • Brand Guidelines
  • Photography

Brand Strategy

James Ross will work with you to develop a brand strategy that connects with your clients/customers in meaningful ways. Using a host of research tools and data points, including in-depth roundtables with key stakeholders, we will discover what resonates with your audience. Messaging and positioning documents will follow based on data not intuition.

  • Brand Positioning
  • Brand Messaging
  • Brand Management
  • Market Research
  • Brand Architecture
  • Go-to-Market Strategy

Brand Experience

We’ll make sure your brand identity and messaging are used consistently and uniformly in every face-to-face engagement with your customer. This unified brand experience assures your brand has a seamless interaction with all of your audiences. Consistency fosters comfort and people choose brands that make them feel comfortable.

  • Events
  • Trade Shows
  • Package Design
  • Experiential Marketing
  • Brand Engagement