Case Study Industry Health & Wellness Services U.S. Market Brand Transformation Mainstream Packaging Design Dual-Platform E-commerce Build SEO and UX Optimization Omnichannel Launch Strategy Retailer Sell-In Collateral Evalar Overview Evalar is a leading supplement brand in Europe. When they set their sights on the U.S. market, they needed a full brand transformation. With zero name recognition stateside, they partnered with James Ross to create a bold, credible, and conversion-ready identity, built to thrive across digital, retail, and wellness channels. The Challenge Evalar’s existing European branding and packaging didn’t resonate with American consumers, so the company needed to establish a fresh, U.S.-friendly brand identity, launch an e-commerce platform optimized for discovery and sales, and execute a cross-channel campaign that introduced the brand quickly and convincingly. View Gallery The Solution We delivered a strategic, market-savvy rollout rebuilding Evalar from the ground up for U.S. success. Brand Development and Packaging Crafted a modern visual identity tailored to American wellness shoppers Designed modular packaging that maintained consistency across a growing SKU lineup Developed benefits-focused messaging to resonate with health-conscious buyers Web Design and Ecommerce Development Built a dual-platform shopping experience on Magento and WordPress Applied SEO and UX best practices to drive discovery and streamline checkout Architected a scalable site framework ready for ongoing product expansions Campaign Development and Marketing Strategy Launched a blend of digital and traditional ads to generate buzz Ran print placements in top wellness and lifestyle publications Defined go-to-market guidelines for voice, positioning, and promotional cadence Sales and Trade Materials Designed retailer presentation decks, sales kits, and demo boxes Produced branded support tools to empower Evalar’s sales team at events The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Client Testimonials Fantastic team. I have had great experience working with Neil and his agency across multiple years. They’re incredibly responsive, highly capable, and consistently deliver strong results. Their team is truly client-centric, proactive in communication, and always brings smart solutions to the table. Bill Donovan Senior Vice President at US Nutraceuticals When I joined Valensa, it was clear how much the James Ross team had contributed towards building a new brand from scratch. They understood our business, our goals, and how to turn complex ideas into clear, compelling messages. Working with them on digital initiatives, paid campaigns, and sales materials felt seamless. Beyond the deliverables, what I valued most was the partnership. The team was always available to hop on a call to discuss strategy, to sync up on an initiative, or to address a business situation that needed immediate attention. The James Ross team operated not just as an… Read MoreWhen I joined Valensa, it was clear how much the James Ross team had contributed towards building a new brand from scratch. They understood our business, our goals, and how to turn complex ideas into clear, compelling messages. Working with them on digital initiatives, paid campaigns, and sales materials felt seamless. Beyond the deliverables, what I valued most was the partnership. The team was always available to hop on a call to discuss strategy, to sync up on an initiative, or to address a business situation that needed immediate attention. The James Ross team operated not just as an agency, but as a true extension of our team. Read Less Juan Motta Chief Marketing Officer Valensa International Looking to Launch in a New Market? We specialize in bold brand transformations that travel well. Give Us A Call Book a Strategy Call