ModMed

Heartbeat of success: unified brand refresh to better reflect innovation and impact

It’s a common scenario in tech. As software engineers and development teams coalesce around a specific user story to create a bespoke solution for that audience, the marketing support tends to get siloed as well. But once the case studies start building, it’s time to focus on having greater sales impact with a unified branding approach.

Modernizing Medicine found themselves in a similar position, and turned to James Ross Advertising. After creating a broad suite of groundbreaking software solutions for dozens of different medical specialties, ModMed’s brand identity was fragmented and outdated. Visuals failed to communicate the simplicity and tremendous impact the software could bring to a medical practice.

We stepped in to create a modern brand identity that reinforces the pioneering capabilities of the ModMed software. We also developed a comprehensive set of brand guidelines using an umbrella approach that showcases solutions for each unique specialty with relevant messaging and imagery.

Driving results with smart UX/UI

With our expertise in smart website design and usability, we also extended the brand guidelines to a number of new microsites and landing pages targeting the various specialty segments. These targeted web pages formed the cornerstone a comprehensive marketing strategy, and were created using best practices in user experience and user interface (UX/UI), helping to significantly increase lead conversions.

Lab tested and approved – digital advertising campaigns and content strategy

After testing the new approach in digital advertising with one specialty and receiving superior results, James Ross Agency extended campaigns for the entire brand. For each specialty division, we designed a full suite of campaign assets across the channel mix, including animated HTML5 digital display ads, landing pages, direct mail and more. James Ross also drove strategic content development for ModMed to create ongoing engagement with prospects and help support sales. We continue to provide ongoing monthly campaign designs and corresponding assets for lead generation.