One of the very basics of digital marketing in today’s age is SEO, or Search Engine Optimization. It’s the process of making your content easily discoverable for users looking up topics on search engines. Hubspot reported that 75% of searchers do not look past the first page of search engine results. This is where SEO comes into play; if your online presence is not search engine optimized, showing up on the first page of Google, or any search engine result page is highly unlikely. Being that 53.3% of website traffic is through Organic searches, SEO is one of the most important aspects of your digital marketing strategy for your business.
That missing piece
While most have heard of basic SEO, what about Technical SEO?
You might have only heard about it if you’re a website developer or programer. So, for those of us who don’t speak computer, what is it?
It is defined as the procedure(s) that a website meets technical requirements for today’s search engines with the objective of improving organic rankings on the SERP, or search engine results page. For a primitive explanation, it gives search engines an easier time to find, crawl, render, and index all the pages you have on your website so you can get to page 1 results.
Now that we’ve got you thinking about redesigning your website, don’t we? No worries, we might be able to help you out here.
But, as usual, there’s more.
You’ll have to check things like no duplicated content, slow loading speeds, etc. Here are a few things to look at when checking your Technical SEO:
It’s been around since 2014, and if you haven’t already been using this, you should be. It’s the secure version of it’s predecessor HTTP, which holds a connection and verifies the website’s legitimacy.
Fixing Broken Links
Users don’t like it when they get a “page not found” error, and neither does Google. It makes it difficult for your page to be crawled if there are broken links that just stop it in its tracks. Your best bet is to remove, or change, the links. You’re able to find a list of these when performing a site audit report, rather than going in and clicking every single one you have.
This might be obvious in 2021, but Google has prioritized this since they switched to mobile-first indexing for all sites in 2019. Your organic visibility on the SERP will absolutely be diminished if you don’t have a mobile version of your website. If you’re not sure if your website fits the term “Mobile Friendly”, Google provides a tool to measure how well your site works via mobile, and you can also read more about it here.
Things to consider…
There is much more to Technical SEO than these steps, but those are just a few fundamental practices to implement. Things like site organization, URL format, and more all affect the ways google can crawl the website, and it should be something you’re thinking about to help with your SERP results.
Here at James Ross Advertising we can help create a website that Google, and your customers will love. Reach out to us today and let’s chat about what we can do for you!