Services
- Brand Creation and Naming
- Full Identity System Development
- Brand Positioning and Messaging
- Premium Product Packaging
- HCP and Print Collateral Design
- Shopify Site Design and Development
- CRM Strategy and Integration
- End-to-End Email Marketing
- Paid and Organic Social Campaigns
Flomentum
Overview
Tasked with launching a clinically backed prostate-health supplement for men 45–65, Flomentum required a complete brand foundation. James Ross was brought on board when the project was at its earliest conceptual stage to develop the name, identity, and entire go-to-market strategy, ensuring a launch rooted in clinical credibility and commercial success.
The Challenge
Entering a crowded supplement market, Flomentum faced the task of building a brand entirely from the ground up. This required establishing instant credibility with both consumers and healthcare professionals, crafting a cohesive identity and positioning that signaled both function and masculinity, and building the necessary infrastructure for product packaging and a successful digital launch.
The Solution
We led the entire Flomentum rollout, transforming the initial concept into a fully developed, commercially viable brand. The solution involved integrated strategy and creative execution across all critical digital and physical touchpoints.
Naming and Brand Identity
- Executed a strategic naming process, leading comprehensive research and focus groups to select “Flomentum” for its clinical and functional relevance.
- Developed a full identity system, including logo, tone of voice, and messaging architecture.
- Established brand governance, delivering comprehensive guidelines to align positioning across all internal teams and external partners.
Packaging and Print Collateral
- Designed premium product packaging for single and multi-bottle kits, reinforcing the supplement’s high quality and positioning.
- Created HCP (Healthcare Professional) collateral, including physician sample kits, educational inserts, and brochures to drive awareness and clinical credibility.
Website and UX Strategy
- Built and launched both the consumer-facing e-commerce site and a dedicated, secure HCP (Healthcare Professional) portal.
- Strategically mapped user journeys to highlight clinical studies, product purity, and ethical sourcing, building immediate trust and authority.
- Integrated clear, benefit-driven messaging across all pages to streamline the user path toward conversion and reinforce brand confidence.
Digital Campaigns and CRM Strategy
- Planned and executed high-performance campaigns across paid social and PPC, utilizing continuous A/B creative testing for maximum efficacy.
- Established full-cycle lead management through HubSpot workflows and automated email funnels to fuel acquisition and sustained customer retention.
- Deployed real-time optimized advertising across Facebook, Instagram, and retargeting networks to maximize consumer conversion.
Sustainability and Positioning
- Crafted brand messaging that elevated the Saw Palmetto extract’s purity, responsible sourcing practices, and the newly established GEMS standards.
- Designed the GEMS program logo and seamlessly integrated its values into all core brand touchpoints and communications.
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Ready to Build a Brand from the Ground Up?
Whether you’re launching a health product or entering a saturated market, James Ross will help you stand out—with strategy, purpose, and creativity that works.