Case Study Industry Marine & Yachting Services Legacy Brand Modernization Multi-Entity Brand Architecture Responsive Website Design Trade Show and Print Collateral Digital Lead Generation Ongoing Brand Partnership Southeastern Marine Overview Southeastern Marine is a full-service marine provider with a legacy of quality and a new chapter of growth, partnering with Yacht Power and launching Boca Ciega Marine Center. They came to James Ross looking to shed a dated look and present a unified, contemporary brand across every touchpoint. The Challenge Southeastern Marine’s outdated identity called for a refreshed logo, updated collateral, and a modern website. The revitalized brand extended to trade-show displays, Boca Ciega Marine Center’s launch, and targeted ads, supported by ongoing updates to keep everything cohesive. View Gallery The Solution James Ross delivered an end-to-end launch platform, rebuilding the brand identity and creating integrated digital, print, and trade-show assets necessary for the new chapter of growth. Branding and Identity Logo Redesign: Retained core elements of Southeastern Marine’s original mark for instant recognition, refreshed color, typography, and styling for a modern edge Yacht Power Co-Brand: Created a complementary logo in the same family to reinforce their new partnership Collateral and Apparel Rolled out updated business cards and on-brand team apparel to unite internal and external presentations Website Redesign and Maintenance Designed and developed a modern, responsive site with intuitive navigation and visual storytelling Provide ongoing hosting, performance optimizations, and content updates Trade-Show and Print Concepted and produced a trade-show display that brings the refreshed branding to life on the show floor Designed tri-fold brochures and collateral for Southern Marine’s participation in major boat shows Expansion Branding Launched a clean, dedicated landing page and business cards for Boca Ciega Marine Center, aligning with the flagship brand’s visual system Digital Marketing Executed a targeted Facebook ad campaign to amplify Southeastern Marine’s new branding and drive qualified leads Ongoing Partnership Proactive brand and digital updates as new opportunities arise Continuous creative and technical support to keep every asset fresh and on-brand The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Client Testimonials James Ross Advertising is top notch. I have known them in a professional sense for years and have always come away impressed with both their level of client care and an understanding of the marketing landscape that feels both intuitive and data driven. I would highly recommend them to anyone who is looking to take their business to the next level. Kevin Koenig Yachting Influencer & Writer, The Yacht Fella I have worked closely with Neil Ross and the James Ross Advertising team on many projects over the years, and they consistently go above and beyond to deliver exceptional creative for their clients. These are demanding productions that require strong planning, constant communication, and the ability to adapt quickly, and James Ross Advertising leads these efforts with confidence and clarity. Neil, his team, and I have truly been in the trenches together, working long days in the field to deliver the highest possible quality creative. This is not something I can say about every producer or… Read MoreI have worked closely with Neil Ross and the James Ross Advertising team on many projects over the years, and they consistently go above and beyond to deliver exceptional creative for their clients. These are demanding productions that require strong planning, constant communication, and the ability to adapt quickly, and James Ross Advertising leads these efforts with confidence and clarity. Neil, his team, and I have truly been in the trenches together, working long days in the field to deliver the highest possible quality creative. This is not something I can say about every producer or manager I have worked with, and it speaks volumes about the standards they hold and the culture they have built. Neil treats his clients’ brands like they are his own. He pushes projects forward, clears roadblocks, and makes sure nothing slips through the cracks. When he is involved, I know the work will move and the details will be handled. Beyond execution, Neil has also been a mentor to me over the years. When I have questions about creative direction, marketing strategy, or business decisions, he is someone I trust for honest, thoughtful guidance, and that leadership is reflected across his entire team. Read Less Michael Finiguerra Founder, MFin Media James Ross Advertising has effectively become our in-house marketing department. What began as a traditional agency relationship has evolved into a true partnership that touches every aspect of our business. From brand positioning and digital strategy to day-to-day execution and long-term planning, their team understands the nuances of the luxury yacht market. They don’t just execute; they think alongside us, challenge assumptions, and help guide decisions that impact growth. The level of access, communication, and accountability is special—we speak daily, collaborate closely, and trust… Read MoreJames Ross Advertising has effectively become our in-house marketing department. What began as a traditional agency relationship has evolved into a true partnership that touches every aspect of our business. From brand positioning and digital strategy to day-to-day execution and long-term planning, their team understands the nuances of the luxury yacht market. They don’t just execute; they think alongside us, challenge assumptions, and help guide decisions that impact growth. The level of access, communication, and accountability is special—we speak daily, collaborate closely, and trust them completely with our brand. After more than three years working together, James Ross Advertising is deeply embedded in how we operate. They bring clarity, consistency, and forward momentum to our marketing, and we consider them an essential extension of our team. Read Less Boomer Jousma Sales Director James Ross Advertising did an outstanding job building a fully custom website for HBG Yacht Sales and supporting our advertising needs. The entire process was easy, professional, and well-organized from start to finish. They took the time to understand our business and delivered a site that looks great, functions smoothly, and represents our brand exactly how we wanted. Beyond the website, their guidance on advertising has helped increase our exposure and drive real results. The site has become a strong asset for our business. Highly recommend James Ross Advertising for both custom web design… Read MoreJames Ross Advertising did an outstanding job building a fully custom website for HBG Yacht Sales and supporting our advertising needs. The entire process was easy, professional, and well-organized from start to finish. They took the time to understand our business and delivered a site that looks great, functions smoothly, and represents our brand exactly how we wanted. Beyond the website, their guidance on advertising has helped increase our exposure and drive real results. The site has become a strong asset for our business. Highly recommend James Ross Advertising for both custom web design and advertising. Read Less Colin Daley Owner, Broker Let’s Modernize Your Marine Brand Ready to refresh your identity and elevate your market impact? James Ross delivers the strategic, creative, and digital solutions that set you apart on every sea and in every market. Give Us A Call Book a Strategy Call