Case Study Industry Hospitality & Entertainment Services Custom Brand Marks Cabin Collateral Mobile Wayfinding Virgin Voyages Overview Virgin Voyages enlisted James Ross to amplify their inaugural ship, the Scarlet Lady, by transforming a select group of bars and lounges into bold expressions of the Virgin brand. Inspired by Richard Branson’s unique style, our mission was to craft custom brand marks for these high-profile venues, ensuring every touchpoint felt daring, distinctive, and unmistakably Virgin. The Challenge With dozens of unique onboard venues, each defined by its own theme, audience, and atmosphere, we needed to design cohesive yet individual brand identities. Our work had to align with Virgin’s high-energy, style-forward ethos while enhancing guest wayfinding and overall experience. View Gallery The Solution We engaged in a highly collaborative partnership with the Virgin Voyages team to translate each selected venue’s concept into a unique, high-energy visual identity. Custom Brand Marks Created custom brand marks for a select group of high-profile bars and lounges. Ensured each design was unique while reflecting Virgin’s adventurous, modern, and playful brand voice. Visual Systems and Collateral Designed mobile wayfinding tools for seamless guest navigation Produced cabin materials and in-room guides that reinforced each brand identity Creative Collaboration Worked hand-in-hand with Virgin’s internal creative team for smooth integration Iterated designs based on concept renderings and real-time feedback Established a unified visual tone that matched and elevated the onboard experience The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Client Testimonials James Ross Advertising took the time to understand the Virgin brand. We could have worked with anyone else, but we wanted a partner we could collaborate with as well. JRA, really listen. They brought a high degree of design to the process. Their ability to translate public space concepts into memorable identities was exactly what we needed. A true collaborator that could help Virgin Voyages’ bring our experiences to life. Every brand identity they delivered carried the spirit of the Virgin brand while feeling authentic to its individual space. Julian Narvaez Sr. Product Innovation Manager Fleet Experience James Ross has been our creative partner since 2022, playing a critical role in building the Crash N Burn brand from the ground up. They covered everything from our logo and signage to our go-to-market materials and website. They laid a fantastic foundation for us, but what I appreciate most is their continued reliability and responsiveness. Whether we need to hop into a meeting to discuss adjustments, handle a quick website update, get insights for expansion plans, or just answer a specific question, I know I can always lean on their expertise. They are a supportive, knowledgeable, and… Read MoreJames Ross has been our creative partner since 2022, playing a critical role in building the Crash N Burn brand from the ground up. They covered everything from our logo and signage to our go-to-market materials and website. They laid a fantastic foundation for us, but what I appreciate most is their continued reliability and responsiveness. Whether we need to hop into a meeting to discuss adjustments, handle a quick website update, get insights for expansion plans, or just answer a specific question, I know I can always lean on their expertise. They are a supportive, knowledgeable, and steady hand that has been a pleasure to work with. Read Less Ray Burnett Chief Financial Officer Crash N Burn As the Director of Sales and Marketing for the Florida Marlins (now the Miami Marlins), the Miami Dolphins, and Pro Player Stadium (now Hard Rock Stadium), I brought in Neil Ross and his team to help with market positioning. Initially, it was their energy and cutting-edge concepts that caught my attention, but it was their dedication and commitment to understanding our business that kept Neil on the account. Since then, James Ross Advertising (JRA) has bridged, leveraged, and built numerous brands and projects for my clients and countless other partners. JRA consistently brings the leading… Read MoreAs the Director of Sales and Marketing for the Florida Marlins (now the Miami Marlins), the Miami Dolphins, and Pro Player Stadium (now Hard Rock Stadium), I brought in Neil Ross and his team to help with market positioning. Initially, it was their energy and cutting-edge concepts that caught my attention, but it was their dedication and commitment to understanding our business that kept Neil on the account. Since then, James Ross Advertising (JRA) has bridged, leveraged, and built numerous brands and projects for my clients and countless other partners. JRA consistently brings the leading edge of innovation and technology to the table, propelling clients to the forefront and allowing for nimble, timely, and accurate messaging in an ever-changing market. Neil personally possesses a business mind unlike almost any I have encountered—and I worked directly with Wayne Huizenga for over ten years. Through the years, Neil has consistently proposed concepts and ideas that have allowed me to excel in my role as a contract CEO/COO. From complex messaging and programming to the day-to-day management of social media and databases, James Ross Advertising is an agency that truly handles it all. To Neil Ross and James Ross Advertising, I extend my highest level of respect, admiration, and recommendation. Read Less Frank Gernert Director Board Of Directors Let’s Create an Experience That Sets You Apart From hospitality to high seas, we help brands design unforgettable journeys. Give Us A Call Book a Strategy Call