Case Study Industry Retail & Consumer Goods Services Disruptive Brand Identity Premium CPG Packaging Design Custom E-commerce Design & UX 3D Product Visualization Retail and Tradeshow Collateral Mixologist Outreach Strategy Performance Digital Campaigns Filthy Food Overview Filthy isn’t your average garnish, and they didn’t want an average brand. This premium line of cocktail garnishes needed an identity as bold as its flavor. James Ross built a disruptive CPG brand from the ground up, including packaging, e-commerce, and go-to-market strategy, all to make Filthy the garnish of choice in top bars and homes nationwide. The Challenge Filthy Food had a killer product and a cheeky name, but without a consistent visual identity or launch plan, the brand needed to stand out on crowded shelves, earn credibility with mixologists, and engage modern consumers through a best-in-class digital experience. View Gallery The Solution The solution was a full-spectrum brand and market launch that transformed Filthy into a disruptive CPG leader. We combined strategic rigor and bold creative attitude to deliver everything needed, from packaging and e-commerce to targeted mixologist outreach. Brand Identity and Packaging Crafted an irreverent logo and visual system that matched the brand’s personality Designed sleek black-and-silver packaging with a wink-and-nod aesthetic Produced shelf-talkers, neck tags, and in-store brochures to amplify retail impact Website and E-commerce Developed a fully responsive, shoppable site that highlights premium positioning Built 3D product models and custom imagery for every SKU Optimized UX for seamless browsing and checkout Go-to-Market Strategy Launched targeted outreach to mixologists in key U.S. cities Created tradeshow displays and event collateral to fuel bar partnerships Delivered retail display concepts for major chains like Total Wine Digital and Social Campaigns Deployed and tested PPC and retargeting ads to drive direct sales Refined messaging for top-performing social and search content The Results Standout shelf presence and an identity that commands attention Widespread adoption by bartenders and cocktail enthusiasts in major markets A seamless e-commerce experience that converts and scales with demand A bold brand personality that matches Filthy’s flavor and attitude Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Client Testimonials Good ideas are only the beginning. What separates James Ross Advertising is their proven ability to develop those ideas and execute them at an exceptionally high level. They combine strategic excellence with creative quality to bring complex concepts to market with efficiency. We rely on them not just to define the vision, but to deliver the finished product flawlessly. Their commitment to a true partnership approach makes them an invaluable, trusted extension of our team. Daniel Singer Founder and CEO James Ross Advertising, led by Neil Ross, is one of the most forward-thinking and innovative boutique firms in the industry. Constantly evolving and adapting to the ever-changing advertising space as well as the consumer dynamic. Neil and his team push the boundary of targeted consumer marketing and leverage innovation for this outreach. A firm that has spanned decades could easily stay true to the traditional models, but it has not been the nature of James Ross. Forward-thinking barely scratches the surface. It takes commitment to leverage knowledge and history while continuing to pull it… Read MoreJames Ross Advertising, led by Neil Ross, is one of the most forward-thinking and innovative boutique firms in the industry. Constantly evolving and adapting to the ever-changing advertising space as well as the consumer dynamic. Neil and his team push the boundary of targeted consumer marketing and leverage innovation for this outreach. A firm that has spanned decades could easily stay true to the traditional models, but it has not been the nature of James Ross. Forward-thinking barely scratches the surface. It takes commitment to leverage knowledge and history while continuing to pull it forward as a modern and relevant (if not leading) advertising process today. Having worked with many firms over my professional career, of all sizes and scopes, James Ross sits at the top of the list. Global in outreach, local in strategic thinking. And a team led by Neil that never fails to achieve and exceed. This is easily met by integrating themselves into the brands they partner with. They become an extension of the persona of their partners. It is an added value, yet equally important to collaborate with the most dedicated, results-driven people. This starts with Neil. Truly best in class! Read Less Brian Drennen Founder, Cotton & Rye Outfitters Fantastic team. I have had great experience working with Neil and his agency across multiple years. They’re incredibly responsive, highly capable, and consistently deliver strong results. Their team is truly client-centric, proactive in communication, and always brings smart solutions to the table. Bill Donovan Senior Vice President at US Nutraceuticals Legacy and longevity in this industry — certainly in South Florida — are hard to come by. Neil and his team are pros in every sense of the world, and their work (and their results) speaks for themselves, I would highly recommend James Ross Advertising for any marketing and advertising services, from the top to the bottom of the funnel! David Berry VP, Media & Strategy at Digital Yalo Over the past 20 years, the James Ross Agency, under the leadership of Neil Ross, has consistently delivered the results that count. Over a sustained period of time, the James Ross team has demonstrated the highest level of creativity and quality in multiple consumer-facing products and services. We collaborated on a three-year project in a chain of retail outlets that included a multi-faceted rebranding, the development of a VIP loyalty program, and a Direct-to-Consumer promotional marketing campaign. The James Ross team also supported my launch of a European supplement and nutrition brand… Read MoreOver the past 20 years, the James Ross Agency, under the leadership of Neil Ross, has consistently delivered the results that count. Over a sustained period of time, the James Ross team has demonstrated the highest level of creativity and quality in multiple consumer-facing products and services. We collaborated on a three-year project in a chain of retail outlets that included a multi-faceted rebranding, the development of a VIP loyalty program, and a Direct-to-Consumer promotional marketing campaign. The James Ross team also supported my launch of a European supplement and nutrition brand in the USA. The multi-pronged campaign was brilliant and award-winning. During my career, I have reached out to Neil Ross for advice and support in a multitude of business environments. His wisdom and expertise have been a critical factor in the growth of my businesses and personal development. To this day, I will always be grateful. Read Less Andy Settler Chief Executive Officer I’m pleased to recommend James Ross Advertising and Neil Ross for his outstanding leadership and impact as a marketing partner. I had the opportunity to work closely with Neil and his team as we leveraged their marketing, eCommerce, and PR capabilities to promote and build Outdoor Nation and Reel Life. Neil was instrumental in pushing both brands forward, not just through ideas, but through execution that actually moved the business. He brought a clear strategic point of view, strong creative instincts, and an ability to connect brand storytelling to measurable outcomes. His guidance was… Read MoreI’m pleased to recommend James Ross Advertising and Neil Ross for his outstanding leadership and impact as a marketing partner. I had the opportunity to work closely with Neil and his team as we leveraged their marketing, eCommerce, and PR capabilities to promote and build Outdoor Nation and Reel Life. Neil was instrumental in pushing both brands forward, not just through ideas, but through execution that actually moved the business. He brought a clear strategic point of view, strong creative instincts, and an ability to connect brand storytelling to measurable outcomes. His guidance was especially critical in establishing and strengthening our online presence, helping us sharpen how we showed up digitally and ensuring the work consistently supported our growth goals. What sets Neil apart is how he operates as a true extension of the internal team. He’s proactive, responsive, and solutions-driven. He understands how to balance brand building with performance needs, and he communicates clearly while keeping momentum high. Whether we were aligning on campaign direction, refining messaging, or building out eCommerce and PR efforts to support key initiatives, Neil consistently delivered with professionalism and urgency. If you’re looking for a marketing leader and agency partner who can elevate brand presence, improve digital execution, and drive real progress, I highly recommend Neil Ross and James Ross Advertising. Read Less Julian McClain Creative Director Let’s Make Your Brand the One Everyone Talks About Whether you’re launching something daring or elevating a great product, James Ross is ready to build a brand that sticks. Give Us A Call Book a Strategy Call