Services
- Packaging and Print Collateral
- Website and UX Strategy
- Sustainability Messaging and Industry Positioning
- Digital Campaigns and CRM Strategy
SE Marine
Overview
Southeastern Marine is a full-service marine provider with a legacy of quality and a new chapter of growth—partnering with Yacht Power and launching Boca Ciega Marine Center. They came to James Ross looking to shed a dated look and present a unified, contemporary brand across every touchpoint.
The Challenge
Southeastern Marine’s outdated identity called for a refreshed logo, updated collateral, and a modern website. The revitalized brand extended to trade-show displays, Boca Ciega Marine Center’s launch, and targeted ads, supported by ongoing updates to keep everything cohesive.
The Solution
We delivered a full-spectrum brand overhaul and integrated marketing program:
Branding and Identity
- Logo Redesign: Retained core elements of Southeastern Marine’s original mark for instant recognition, refreshed color, typography, and styling for a modern edge
- Yacht Power Co-Brand: Created a complementary logo in the same family to reinforce their new partnership
Collateral and Apparel
- Rolled out updated business cards and on-brand team apparel to unite internal and external presentations
Website Redesign and Maintenance
- Designed and developed a modern, responsive site with intuitive navigation and visual storytelling
- Provide ongoing hosting, performance optimizations, and content updates
Trade-Show and Print
- Concepted and produced a trade-show display that brings the refreshed branding to life on the show floor
- Designed tri-fold brochures and collateral for Southern Marine’s participation in major boat shows
Expansion Branding
- Launched a clean, dedicated landing page and business cards for Boca Ciega Marine Center, aligning with the flagship brand’s visual system
Digital Marketing
- Executed a targeted Facebook ad campaign to amplify Southeastern Marine’s new branding and drive qualified leads
Ongoing Partnership
- Proactive brand and digital updates as new opportunities arise
- Continuous creative and technical support to keep every asset fresh and on-brand
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Modernize Your Marine Brand
Ready to refresh your identity and elevate your market impact? James Ross delivers the strategic, creative, and digital solutions that set you apart—on every sea and in every market.