Services
- Brand Development
- Custom Shopify Website
- Paid and Organic Social
- Full-Spectrum Email Campaigns
- Print Collateral
- Product Package Design
- Tradeshow Display
Valensa
Overview
Valensa International is a pioneer in nutraceutical innovation, supplying clinically proven ingredients and finished products to leading health and wellness brands worldwide. As their strategic partner, James Ross has helped unify and elevate Valensa’s brand presence—building identities, campaigns, and sales tools that connect science, sustainability, and market demand.
The Challenge
Valensa had best-in-class products but needed stronger differentiation and a consistent story across both branded and ingredient categories. Their challenge was twofold: on the B2B side, they needed to educate the industry and generate leads around proprietary ingredients. On the consumer side, they needed to translate clinical credibility into approachable brands and campaigns without losing their science-driven foundation.
The Solution
James Ross provided full-service marketing and creative support across Valensa’s portfolio:
Brand Development and Rebranding
- Led a full rebrand of USPlus Derm into Serevelle®, including new logo, photography tailored to men and women, and refreshed messaging.
- Provided naming, identity, and packaging design to ensure products resonated with their intended audiences.
Packaging and Print Collateral
- Designed promotional B2B campaigns, including full sample-kit experiences (shipper labels, custom box interiors, inserts, and messaging).
- Produced sales sheets, presentations, and landing pages to support lead generation and distributor outreach.
Digital and Trade Show Presence
- Built landing pages and email campaigns for B2B outreach.
- Managed paid and organic LinkedIn campaigns to expand industry visibility.
- Created booth graphics, brochures, and collateral for major tradeshows.
Packaging and Photography
- Developed packaging across multiple product lines, from men’s health to pet wellness.
- Directed photography that reflected brand image and target demographics.
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Build What’s Next
Looking for a partner who can strengthen your brand presence across B2B and consumer markets alike? James Ross brings strategy, design, and execution together to help you scale.