Services
- Full-Spectrum Brand Development
- Go-to-Market Strategy & Creative
- Full Website Design & Development
- Custom UX/UI Design
- Photography & Videography
- Sales & Sponsorship Collateral
Crash N Burn
Overview
Crash N Burn, an entertainment and dining venue; AeroVegas, a rooftop open-air wind tunnel; and Hangar Live, a live performance venue, form a connected trio of next-level attractions in Las Vegas. James Ross was tapped to build cohesive branding, digital experiences, and go-to-market assets—starting with Crash N Burn, set to ignite Vegas first, and paving the way for AeroVegas’s 2026 debut.
The Challenge
Launching a new Las Vegas entertainment venue demands more than a logo—it takes bold storytelling, immersive visuals, and unified brand experiences. Crash N Burn and AeroVegas needed distinct yet connected identities, digital touchpoints to spark pre-launch excitement, compelling photo and video assets, and collateral spanning signage to social to bring the brands to life.
The Solution
A full-spectrum partnership dedicated to translating the client’s vision into market-ready assets,
delivering cohesive branding and complete launch support across the portfolio of attractions.
Branding and Logos
- Crafted logos and full identity systems for Crash N Burn, AeroVegas, and Hangar Live,
each with its own personality but built on shared design principles.
Priority Launch Focus
- Led all creative for Crash N Burn’s Vegas debut, then laid the
visual groundwork for AeroVegas’s 2026 rollout.
Dual-Venue Landing Page
- Designed a high-impact splash page announcing both Crash N Burn and AeroVegas,
complete with immersive venue visuals and pre-launch sign-ups.
Full Website Development
- Built and launched the Crash N Burn site; provided UX/UI direction and
strategic art direction for AeroVegas’s upcoming website.
Photography and Videography
- Produced on-brand photo and video assets—capturing Crash N Burn’s
energy for use across web, social, and digital ads.
Go-To-Market Collateral
- Delivered everything from building signage and window graphics to flyers, social-media kits,
gift cards, menu designs, interior TV loops, exterior promo videos, and giant LED animations.
Integrated AI-enhanced and custom illustrations that echo the venue’s graffiti mural art.
Sales Materials
- Created polished decks and show-reel videos to showcase venue offerings
for sponsors, private events, and corporate partners.
AeroVegas Flight Suits
- Designed custom pilot suits that carry the AeroVegas brand into every thrilling rooftop flight.
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Make Your Next Launch Legendary
Ready to transform your concept into a multi-touch, immersive brand experience? James Ross fuses bold strategy, creative firepower, and tech integration to make every activation unforgettable.