Case Study Industry Hospitality & Entertainment Services Full-Spectrum Brand Development Go-to-Market Strategy & Creative Full Website Design & Development Custom UX/UI Design Photography & Videography Sales & Sponsorship Collateral Crash N Burn Overview Crash N Burn, an entertainment and dining venue; AeroVegas, a rooftop open-air wind tunnel; and Hangar Live, a live performance venue, form a connected trio of next-level attractions in Las Vegas. James Ross was tapped to build cohesive branding, digital experiences, and go-to-market assets—starting with Crash N Burn, set to ignite Vegas first, and paving the way for AeroVegas’s 2026 debut. The Challenge Launching a new Las Vegas entertainment venue demands more than a logo—it takes bold storytelling, immersive visuals, and unified brand experiences. Crash N Burn and AeroVegas needed distinct yet connected identities, digital touchpoints to spark pre-launch excitement, compelling photo and video assets, and collateral spanning signage to social to bring the brands to life. View Gallery The Solution A full-spectrum partnership dedicated to translating the client’s vision into market-ready assets, delivering cohesive branding and complete launch support across the portfolio of attractions. Branding and Logos Crafted logos and full identity systems for Crash N Burn, AeroVegas, and Hangar Live, each with its own personality but built on shared design principles. Priority Launch Focus Led all creative for Crash N Burn’s Vegas debut, then laid the visual groundwork for AeroVegas’s 2026 rollout. Dual-Venue Landing Page Designed a high-impact splash page announcing both Crash N Burn and AeroVegas, complete with immersive venue visuals and pre-launch sign-ups. Full Website Development Built and launched the Crash N Burn site; provided UX/UI direction and strategic art direction for AeroVegas’s upcoming website. Photography and Videography Produced on-brand photo and video assets—capturing Crash N Burn’s energy for use across web, social, and digital ads. Go-To-Market Collateral Delivered everything from building signage and window graphics to flyers, social-media kits, gift cards, menu designs, interior TV loops, exterior promo videos, and giant LED animations. Integrated AI-enhanced and custom illustrations that echo the venue’s graffiti mural art. Sales Materials Created polished decks and show-reel videos to showcase venue offerings for sponsors, private events, and corporate partners. AeroVegas Flight Suits Designed custom pilot suits that carry the AeroVegas brand into every thrilling rooftop flight. The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Make Your Next Launch Legendary Ready to transform your concept into a multi-touch, immersive brand experience? James Ross fuses bold strategy, creative firepower, and tech integration to make every activation unforgettable. Give Us A Call Book a Strategy Call