Services
- U.S. Market Brand Transformation
- Mainstream Packaging Design
- Dual-Platform E-commerce Build
- SEO and UX Optimization
- Omnichannel Launch Strategy
- Retailer Sell-In Collateral
Evalar
Overview
Evalar is a leading supplement brand in Europe. When they set their sights on the U.S. market, they needed a full brand transformation. With zero name recognition stateside, they partnered with James Ross to create a bold, credible, and conversion-ready identity—built to thrive across digital, retail, and wellness channels.
The Challenge
Evalar’s existing European branding and packaging didn’t resonate with American consumers, so the company needed to establish a fresh, U.S.-friendly brand identity, launch an e-commerce platform optimized for discovery and sales, and execute a cross-channel campaign that introduced the brand quickly and convincingly.
The Solution
We delivered a strategic, market-savvy rollout rebuilding Evalar from the ground up for U.S. success.
Brand Development and Packaging
- Crafted a modern visual identity tailored to American wellness shoppers
- Designed modular packaging that maintained consistency across a growing SKU lineup
- Developed benefits-focused messaging to resonate with health-conscious buyers
Web Design and Ecommerce Development
- Built a dual-platform shopping experience on Magento and WordPress
- Applied SEO and UX best practices to drive discovery and streamline checkout
- Architected a scalable site framework ready for ongoing product expansions
Campaign Development and Marketing Strategy
- Launched a blend of digital and traditional ads to generate buzz
- Ran print placements in top wellness and lifestyle publications
- Defined go-to-market guidelines for voice, positioning, and promotional cadence
Sales and Trade Materials
- Designed retailer presentation decks, sales kits, and demo boxes
- Produced branded support tools to empower Evalar’s sales team at events
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
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