Case Study Industry Retail & Consumer Goods Services Branding and Direct Mail Email Campaigns Audience Targeting Landing Pages Digital and Social Campaigns PetMeds Overview PetMeds is the nation’s go-to provider for pet prescriptions and wellness products. As they transitioned from the iconic “1-800-PetMeds” legacy to a modern digital-first brand, they enlisted James Ross to create a more emotional, human connection—while maintaining the conversion-driven performance that powers their business. The Challenge PetMeds’ heritage name carried strong trust, but many of their marketing materials felt dated and overly transactional. To stay relevant, they needed to refresh their creative to resonate emotionally with today’s pet owners, modernize direct mail, email, social, and landing pages for digital-first engagement, and elevate storytelling while maintaining the strong ROI of their established channels. View Gallery The Solution James Ross infused PetMeds’ communications with warmth and authenticity—layered over a data-backed performance framework. Branding and Direct Mail Transformed print pieces from product-focused to pet-first storytelling Delivered high-impact mailers that drove both emotional connection and direct response Aligned every mailer to the refreshed brand voice and design system Email Campaign Redesigned templates for mobile-first readability and engagement Crafted segment-driven messages highlighting offers, pet wellness tips, and brand personality Boosted click-through rates with vibrant visuals and clear, action-oriented CTAs Audience Targeting and Landing Pages Leveraged persona insights to identify high-value, under-engaged segments Developed tailored messaging and creative for each group, supported by full-funnel testing Built conversion-optimized landing pages that guide pet owners smoothly from interest to purchase Digital and Social Campaigns Launched paid and organic social ads reflecting the new, heartfelt brand aesthetic Produced custom infographics and content assets to educate and inspire Partnered with media and analytics teams for real-time performance optimization The Results Emotional rebrand that resonated with pet lovers—without losing conversion power Higher engagement across direct mail and email campaigns Improved ROI from targeted digital and social efforts A unified digital experience that feels as caring as the PetMeds promise Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Build a Brand That Speaks to Real People (and Pets) If your consumer brand needs a creative partner who blends strategy with heart, we’re here to help. Give Us A Call Book a Strategy Call