Services
- Luxury UX/UI Design
- Performance Web Development
- Affluent Lead Generation
- End-to-End Email Marketing
- Expert Content Marketing
- Integrated Digital Media
- Boat Show Collateral
Italian Yacht Group
Overview
The Italian Yacht Group (IYG) is a boutique brokerage renowned for high-profile transactions and deep expertise in Italian yachts. When their digital presence failed to match the prestige of their brand, they turned to James Ross. Our mission: elevate IYG’s digital experience to match their market authority, fuel a steady stream of high-value leads, and cement their reputation as the go-to experts in Italian yachts.
The Challenge
IYG’s reputation was undisputed, yet their website and marketing lacked the polished performance and premium feel luxury clientele demand. They needed a unified platform with seamless user experience, advanced lead-capture functionality, and a cohesive media strategy to engage their niche, affluent audience.
The Solution
We delivered a full-spectrum luxury overhaul, integrating web performance, premium content, and strategic market presence into a powerful, results-driven engine for conversion.
Website Design and Development
- Premium site experience featuring sophisticated visual architecture and highly intuitive user pathways.
- Advanced search and filter functionality for precise yacht discovery
- Real-time chat integration for instant broker connections
- Custom performance plugin to boost load speeds and SEO
Integrated Marketing and Sales Enablement
- Targeted email campaigns designed for high-value prospect nurturing and conversion.
- Consistent, on-brand blog strategy to showcase expertise
- Boat Show Design and Execution, including custom signage, display flags, booth configuration, and digital-scan collateral for yacht specifications.
- Paid + organic social campaigns to elevate awareness and engagement
- Direct mail and tradeshow collateral to support brokers offline
- High-Touch Direct Mail Campaigns for targeting top-tier prospects and high-net-worth clients.
Ongoing Partnership
- Quarterly strategic planning sessions
- Continuous site optimization and creative refreshes
- SEO management to maintain and grow organic visibility
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Elevate Your Brand
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