Services
- Brand Repositioning & Identity
- Celebrity Ambassador Strategy
- Commercial Videography
- National Retail Packaging Design
- E-commerce Platform & Content
- Multi-Channel Campaign Execution
- Sales Enablement and POS Assets
BioXgenic
Overview
BioXgenic is a line of intimate wellness supplements poised to move from niche aisles to national shelves. To elevate the brand, secure major retail partnerships, and drive mass consumer awareness, they partnered with James Ross. We developed a growth strategy featuring bold creative, smart digital tactics, and the introduction of a heavyweight brand ambassador to establish instant authority.
The Challenge
Operating in a crowded, high-discretion category, BioXgenic needed to quickly build both trust and mainstream visibility. Success hinged on developing a high-impact identity with shelf-ready packaging, creating marketing that overcame consumer skepticism, and delivering rapid retail and e-commerce growth to validate its market potential. The lack of prior authority required a powerful strategy to secure instant credibility.
The Solution
A full-spectrum brand and integrated retail strategy built on strength and credibility. We designed a bold, breakthrough creative platform and shelf-ready packaging, transforming the brand’s niche status and securing essential national retail placement for rapid commercial growth.
Branding and Packaging
- Designed bold packaging to stand out in CVS, Walgreens, GNC, and Vitamin Shoppe
- Established a consistent visual system across SKUs and sales collateral
- Developed in-store displays and print assets to amplify retail presence
Celebrity Partnership and Video Content
- Signed six-time UFC World Champion Randy Couture as brand ambassador
- Produced high-energy video spots featuring Randy to showcase benefits with authority
- Leveraged video storytelling to humanize the product and build instant trust
eCommerce and Social Media
- Built an e-commerce site highlighting the full product line and ambassador content
- Launched Facebook and Instagram campaigns for reach and retargeting
- Generated millions of impressions and drove significant site traffic
Sales and Trade Marketing
- Created B2B support materials: sales sheets, brochures, and trade ads
- Designed point-of-sale displays to boost shelf conversion
- Supported retailer pitches with custom presentations and promotional concepts
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
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