Services
- Brand Development
- eCommerce
- Paid and Organic Social
- Package Design
- Print Collateral
- Videography
BioXgenic
Overview
BioXgenic is a line of sexual-health supplements poised to move from niche aisles to national shelves, and into the minds of everyday consumers. They teamed up with James Ross to elevate the brand, secure retail partnerships, and drive awareness through bold creative, smart digital tactics, and a heavyweight brand ambassador.
The Challenge
In a crowded and sensitive category, BioXgenic needed to quickly build both trust and visibility. Success required a high-impact identity with shelf-ready packaging, marketing that addressed taboos without alienating audiences, and rapid retail and e-commerce growth to prove market fit.
The Solution
We delivered an integrated strategy built on strength, credibility, and fearless storytelling:
Branding and Packaging
- Designed bold packaging to stand out in CVS, Walgreens, GNC, and Vitamin Shoppe
- Established a consistent visual system across SKUs and sales collateral
- Developed in-store displays and print assets to amplify retail presence
Celebrity Partnership and Video Content
- Signed six-time UFC World Champion Randy Couture as brand ambassador
- Produced high-energy video spots featuring Randy to showcase benefits with authority
- Leveraged video storytelling to humanize the product and build instant trust
eCommerce and Social Media
- Built an e-commerce site highlighting the full product line and ambassador content
- Launched Facebook and Instagram campaigns for reach and retargeting
- Generated millions of impressions and drove significant site traffic
Sales and Trade Marketing
- Created B2B support materials: sales sheets, brochures, and trade ads
- Designed point-of-sale displays to boost shelf conversion
- Supported retailer pitches with custom presentations and promotional concepts
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
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