Case Study Industry Marine & Yachting Services Website Design and Development Custom App: Yacht Shopper Campaigns and Digital Media Ongoing Partnership Galati Yacht Sales Overview Galati Yacht Sales is a premier brokerage and dealership with 14 locations and a legacy of excellence. When they teamed up with James Ross, the mission was clear: modernize their digital footprint to reflect their market leadership and deliver a seamless experience for buyers, brokers, and prospects alike. The Challenge Galati’s existing site was reliable but dated. With an expanding inventory and a global audience, they needed a high-performance platform capable of real-time MLS feeds with enhanced SEO to drive qualified traffic, and a scalable digital marketing framework to grow with their business. View Gallery The Solution A comprehensive digital ecosystem that transformed user experience and provided Galati the tools for autonomous control and sustained market growth. Website Design and Development Dynamic, scalable site built on a robust CMS with custom API integration for YachtWorld and IYBA feeds Advanced search and filter tools—size, price, brand, and more—for pinpoint yacht discovery SEO-optimized content overhaul, with keyword-rich copy that ranks and converts Backend controls giving Galati full autonomy over listings and updates Custom App: Yacht Shopper A first-of-its-kind tool in marine brokerage Users set preferences and get instant alerts for new matches or price drops Keeps buyers engaged and brokers ahead with faster lead response Campaigns and Digital Media Creative assets for milestone events—Galati’s 50th Anniversary and flagship yacht promotions Retargeting ads, email drip sequences, and brand-building initiatives Ongoing paid-media campaigns across search, social, and display Ongoing Partnership Continuous site optimization and performance tuning CRM and marketing integrations with HubSpot and Mailchimp Dedicated creative and technical support for campaigns, inventory rollouts, and infrastructure enhancements The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Client Testimonials James Ross Advertising is top notch. I have known them in a professional sense for years and have always come away impressed with both their level of client care and an understanding of the marketing landscape that feels both intuitive and data driven. I would highly recommend them to anyone who is looking to take their business to the next level. Kevin Koenig Yachting Influencer & Writer, The Yacht Fella I have worked closely with Neil Ross and the James Ross Advertising team on many projects over the years, and they consistently go above and beyond to deliver exceptional creative for their clients. These are demanding productions that require strong planning, constant communication, and the ability to adapt quickly, and James Ross Advertising leads these efforts with confidence and clarity. Neil, his team, and I have truly been in the trenches together, working long days in the field to deliver the highest possible quality creative. This is not something I can say about every producer or… Read MoreI have worked closely with Neil Ross and the James Ross Advertising team on many projects over the years, and they consistently go above and beyond to deliver exceptional creative for their clients. These are demanding productions that require strong planning, constant communication, and the ability to adapt quickly, and James Ross Advertising leads these efforts with confidence and clarity. Neil, his team, and I have truly been in the trenches together, working long days in the field to deliver the highest possible quality creative. This is not something I can say about every producer or manager I have worked with, and it speaks volumes about the standards they hold and the culture they have built. Neil treats his clients’ brands like they are his own. He pushes projects forward, clears roadblocks, and makes sure nothing slips through the cracks. When he is involved, I know the work will move and the details will be handled. Beyond execution, Neil has also been a mentor to me over the years. When I have questions about creative direction, marketing strategy, or business decisions, he is someone I trust for honest, thoughtful guidance, and that leadership is reflected across his entire team. Read Less Michael Finiguerra Founder, MFin Media James Ross Advertising has effectively become our in-house marketing department. What began as a traditional agency relationship has evolved into a true partnership that touches every aspect of our business. From brand positioning and digital strategy to day-to-day execution and long-term planning, their team understands the nuances of the luxury yacht market. They don’t just execute; they think alongside us, challenge assumptions, and help guide decisions that impact growth. The level of access, communication, and accountability is special—we speak daily, collaborate closely, and trust… Read MoreJames Ross Advertising has effectively become our in-house marketing department. What began as a traditional agency relationship has evolved into a true partnership that touches every aspect of our business. From brand positioning and digital strategy to day-to-day execution and long-term planning, their team understands the nuances of the luxury yacht market. They don’t just execute; they think alongside us, challenge assumptions, and help guide decisions that impact growth. The level of access, communication, and accountability is special—we speak daily, collaborate closely, and trust them completely with our brand. After more than three years working together, James Ross Advertising is deeply embedded in how we operate. They bring clarity, consistency, and forward momentum to our marketing, and we consider them an essential extension of our team. Read Less Boomer Jousma Sales Director James Ross Advertising did an outstanding job building a fully custom website for HBG Yacht Sales and supporting our advertising needs. The entire process was easy, professional, and well-organized from start to finish. They took the time to understand our business and delivered a site that looks great, functions smoothly, and represents our brand exactly how we wanted. Beyond the website, their guidance on advertising has helped increase our exposure and drive real results. The site has become a strong asset for our business. Highly recommend James Ross Advertising for both custom web design… Read MoreJames Ross Advertising did an outstanding job building a fully custom website for HBG Yacht Sales and supporting our advertising needs. The entire process was easy, professional, and well-organized from start to finish. They took the time to understand our business and delivered a site that looks great, functions smoothly, and represents our brand exactly how we wanted. Beyond the website, their guidance on advertising has helped increase our exposure and drive real results. The site has become a strong asset for our business. Highly recommend James Ross Advertising for both custom web design and advertising. Read Less Colin Daley Owner, Broker Let’s Build Your Digital Edge Marketing should work as hard as you do. Let’s create the platform your brand deserves. Give Us A Call Book a Strategy Call