Improving the customer and broker journey at every touchpoint.
We partnered with Galati Yacht Sales to relaunch the brand. Already a leading and well respected yacht brokerage, we took Galati to a whole new level. It all started with the most critical part of the brand – the website. For a yacht brokerage firm, the website is it’s most critical tool. It must be SEO friendly, easy to use and intuitive for customers worldwide, perform flawlessly for yacht brokers to see current listings and continually update as new yachts become available. We developed a dynamic site with custom API integration on a scalable platform that also gave the client full control of content. Simple to navigate it’s content rich as it should be for yachts that are in the millions of dollars. And, it looked pretty awesome too. We also developed a digital and social strategy to drive traffic to the website. We launched a new brand campaign composed of re-targeting banner ads, direct mail and social media. Ads and postings targeted buyers, as well as media to convince sellers to list their yacht with Galati. So far traffic is way up and the site has received accolades from the yacht broker community for its functionality.