Case Study Industry Marine & Yachting Services Luxury UX/UI Design Performance Web Development Affluent Lead Generation End-to-End Email Marketing Expert Content Creation Integrated Digital Media Boat Show Collateral Italian Yacht Group Overview The Italian Yacht Group (IYG) is a boutique brokerage renowned for high-profile transactions and deep expertise in Italian yachts. When their digital presence failed to match the prestige of their brand, they turned to James Ross. Our mission: elevate IYG’s digital experience to match their market authority, fuel a steady stream of high-value leads, and cement their reputation as the go-to experts in Italian yachts. The Challenge IYG’s reputation was undisputed, yet their website and marketing lacked the polished performance and premium feel luxury clientele demand. They needed a unified platform with seamless user experience, advanced lead-capture functionality, and a cohesive media strategy to engage their niche, affluent audience. View Gallery The Solution We delivered a full-spectrum luxury overhaul, integrating web performance, premium content, and strategic market presence into a powerful, results-driven engine for conversion. Website Design and Development Premium site experience featuring sophisticated visual architecture and highly intuitive user pathways. Advanced search and filter functionality for precise yacht discovery Real-time chat integration for instant broker connections Custom performance plugin to boost load speeds and SEO Integrated Marketing and Sales Enablement Targeted email campaigns designed for high-value prospect nurturing and conversion. Consistent, on-brand blog strategy to showcase expertise Boat Show Design and Execution, including custom signage, display flags, booth configuration, and digital-scan collateral for yacht specifications. Paid + organic social campaigns to elevate awareness and engagement Direct mail and tradeshow collateral to support brokers offline High-Touch Direct Mail Campaigns for targeting top-tier prospects and high-net-worth clients. Ongoing Partnership Quarterly strategic planning sessions Continuous site optimization and creative refreshes SEO management to maintain and grow organic visibility The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Elevate Your Brand Whether you’re launching a health product or entering a crowded market, we’ll help you stand out—with strategy, purpose, and creative that works. Give Us A Call Book a Strategy Call