Case Study Industry Marine & Yachting Services Luxury UX/UI Design Performance Web Development Affluent Lead Generation End-to-End Email Marketing Expert Content Creation Integrated Digital Media Boat Show Collateral Italian Yacht Group Overview The Italian Yacht Group (IYG) is a boutique brokerage renowned for high-profile transactions and deep expertise in Italian yachts. When their digital presence failed to match the prestige of their brand, they turned to James Ross. Our mission: elevate IYG’s digital experience to match their market authority, fuel a steady stream of high-value leads, and cement their reputation as the go-to experts in Italian yachts. The Challenge IYG’s reputation was undisputed, yet their website and marketing lacked the polished performance and premium feel luxury clientele demand. They needed a unified platform with seamless user experience, advanced lead-capture functionality, and a cohesive media strategy to engage their niche, affluent audience. View Gallery The Solution We delivered a full-spectrum luxury overhaul, integrating web performance, premium content, and strategic market presence into a powerful, results-driven engine for conversion. Website Design and Development Premium site experience featuring sophisticated visual architecture and highly intuitive user pathways. Advanced search and filter functionality for precise yacht discovery Real-time chat integration for instant broker connections Custom performance plugin to boost load speeds and SEO Integrated Marketing and Sales Enablement Targeted email campaigns designed for high-value prospect nurturing and conversion. Consistent, on-brand blog strategy to showcase expertise Boat Show Design and Execution, including custom signage, display flags, booth configuration, and digital-scan collateral for yacht specifications. Paid + organic social campaigns to elevate awareness and engagement Direct mail and tradeshow collateral to support brokers offline High-Touch Direct Mail Campaigns for targeting top-tier prospects and high-net-worth clients. Ongoing Partnership Quarterly strategic planning sessions Continuous site optimization and creative refreshes SEO management to maintain and grow organic visibility The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Client Testimonials James Ross Advertising has effectively become our in-house marketing department. What began as a traditional agency relationship has evolved into a true partnership that touches every aspect of our business. From brand positioning and digital strategy to day-to-day execution and long-term planning, their team understands the nuances of the luxury yacht market. They don’t just execute; they think alongside us, challenge assumptions, and help guide decisions that impact growth. The level of access, communication, and accountability is special—we speak daily, collaborate closely, and trust… Read MoreJames Ross Advertising has effectively become our in-house marketing department. What began as a traditional agency relationship has evolved into a true partnership that touches every aspect of our business. From brand positioning and digital strategy to day-to-day execution and long-term planning, their team understands the nuances of the luxury yacht market. They don’t just execute; they think alongside us, challenge assumptions, and help guide decisions that impact growth. The level of access, communication, and accountability is special—we speak daily, collaborate closely, and trust them completely with our brand. After more than three years working together, James Ross Advertising is deeply embedded in how we operate. They bring clarity, consistency, and forward momentum to our marketing, and we consider them an essential extension of our team. Read Less Boomer Jousma Sales Director James Ross Advertising is top notch. I have known them in a professional sense for years and have always come away impressed with both their level of client care and an understanding of the marketing landscape that feels both intuitive and data driven. I would highly recommend them to anyone who is looking to take their business to the next level. Kevin Koenig Yachting Influencer & Writer, The Yacht Fella I have worked closely with Neil Ross and the James Ross Advertising team on many projects over the years, and they consistently go above and beyond to deliver exceptional creative for their clients. These are demanding productions that require strong planning, constant communication, and the ability to adapt quickly, and James Ross Advertising leads these efforts with confidence and clarity. Neil, his team, and I have truly been in the trenches together, working long days in the field to deliver the highest possible quality creative. This is not something I can say about every producer or… Read MoreI have worked closely with Neil Ross and the James Ross Advertising team on many projects over the years, and they consistently go above and beyond to deliver exceptional creative for their clients. These are demanding productions that require strong planning, constant communication, and the ability to adapt quickly, and James Ross Advertising leads these efforts with confidence and clarity. Neil, his team, and I have truly been in the trenches together, working long days in the field to deliver the highest possible quality creative. This is not something I can say about every producer or manager I have worked with, and it speaks volumes about the standards they hold and the culture they have built. Neil treats his clients’ brands like they are his own. He pushes projects forward, clears roadblocks, and makes sure nothing slips through the cracks. When he is involved, I know the work will move and the details will be handled. Beyond execution, Neil has also been a mentor to me over the years. When I have questions about creative direction, marketing strategy, or business decisions, he is someone I trust for honest, thoughtful guidance, and that leadership is reflected across his entire team. Read Less Michael Finiguerra Founder, MFin Media James Ross Advertising did an outstanding job building a fully custom website for HBG Yacht Sales and supporting our advertising needs. The entire process was easy, professional, and well-organized from start to finish. They took the time to understand our business and delivered a site that looks great, functions smoothly, and represents our brand exactly how we wanted. Beyond the website, their guidance on advertising has helped increase our exposure and drive real results. The site has become a strong asset for our business. Highly recommend James Ross Advertising for both custom web design… Read MoreJames Ross Advertising did an outstanding job building a fully custom website for HBG Yacht Sales and supporting our advertising needs. The entire process was easy, professional, and well-organized from start to finish. They took the time to understand our business and delivered a site that looks great, functions smoothly, and represents our brand exactly how we wanted. Beyond the website, their guidance on advertising has helped increase our exposure and drive real results. The site has become a strong asset for our business. Highly recommend James Ross Advertising for both custom web design and advertising. Read Less Colin Daley Owner, Broker Let’s Elevate Your Brand Whether you’re launching a health product or entering a crowded market, we’ll help you stand out—with strategy, purpose, and creative that works. Give Us A Call Book a Strategy Call