Services
- Brand Architecture & Identity System
- UX/UI Design and Strategy
- Targeted Web Design and Microsites
- Integrated Campaign Development
- Cross-Channel Asset Production
- Strategic Content Planning
- Creative Guidelines and Governance
ModMed
Overview
Modernizing Medicine (ModMed) delivers specialty-specific healthcare software that empowers medical practices nationwide. As their suite expanded across multiple specialties, their brand identity and digital experience became fragmented. ModMed partnered with James Ross to create a unified, modern brand system and performance-driven digital strategy that connects diverse audiences under one cohesive umbrella.
The Challenge
ModMed’s innovative platform was widely adopted, but their visual identity and messaging were siloed by specialty. This fragmentation hindered scalability, diluted brand perception, and made it difficult to communicate the full value of their integrated solution. They needed a comprehensive brand refresh, smarter UX, and a unified campaign framework to streamline growth.
The Solution
James Ross led a strategic overhaul of ModMed’s brand and digital presence, delivering a cohesive visual identity and highly optimized user experiences engineered for engagement and conversion across all specialties.
Brand Refresh and Identity System
- Collaborated on a modern visual identity that reflects ModMed’s innovation and impact
- Developed an umbrella brand architecture with specialty-specific messaging and imagery
- Delivered comprehensive guidelines documents to ensure consistency across all channels
UX/UI and Web Design
- Designed targeted landing pages and microsites tailored to each specialty’s audience
- Applied UX/UI best practices to boost engagement and drive conversions
- Ensured every touchpoint conveyed the simplicity and power of ModMed’s solutions
Campaign Strategy and Execution
- Launched a pilot campaign for one specialty, then scaled to all divisions based on performance
- Created cross-channel assets: HTML5 display ads, landing pages, direct mail, and email sequences
- Established messaging frameworks to maintain a consistent tone across specialties
- Produced all digital and printed assets for the MOMENTUM Annual Users Conference
Content Development and Ongoing Support
- Produced monthly campaign creative and lead-gen materials
- Developed high-stakes presentation decks for each specialty, standardizing professional style and formatting for all sales materials.
- Provided strategic content planning to fuel awareness and sales enablement
- Maintained close collaboration with ModMed teams for seamless execution
The Results
Cohesive, scalable brand system that unites all specialties under one clear identity
Higher conversion rates driven by optimized landing pages and unified campaigns
Streamlined workflows with shared guidelines and reusable assets
Sustained consistency across every marketing channel, enhancing brand credibility
Featured Work
Let’s Build a Brand That Can Grow With You
Ready to align your message, modernize your look, and generate measurable results? James Ross is here to make it happen.