Case Study Industry Technology Services Brand Architecture & Identity System UX/UI Design and Strategy Targeted Web Design and Microsites Integrated Campaign Development Cross-Channel Asset Production Strategic Content Planning Creative Guidelines and Governance ModMed Overview Modernizing Medicine (ModMed) delivers specialty-specific healthcare software that empowers medical practices nationwide. As their suite expanded across multiple specialties, their brand identity and digital experience became fragmented. ModMed partnered with James Ross to create a unified, modern brand system and performance-driven digital strategy that connects diverse audiences under one cohesive umbrella. The Challenge ModMed’s innovative platform was widely adopted, but their visual identity and messaging were siloed by specialty. This fragmentation hindered scalability, diluted brand perception, and made it difficult to communicate the full value of their integrated solution. They needed a comprehensive brand refresh, smarter UX, and a unified campaign framework to streamline growth. View Gallery The Solution James Ross led a strategic overhaul of ModMed’s brand and digital presence, delivering a cohesive visual identity and highly optimized user experiences engineered for engagement and conversion across all specialties. Brand Refresh and Identity System Collaborated on a modern visual identity that reflects ModMed’s innovation and impact Developed an umbrella brand architecture with specialty-specific messaging and imagery Delivered comprehensive guidelines documents to ensure consistency across all channels UX/UI and Web Design Designed targeted landing pages and microsites tailored to each specialty’s audience Applied UX/UI best practices to boost engagement and drive conversions Ensured every touchpoint conveyed the simplicity and power of ModMed’s solutions Campaign Strategy and Execution Launched a pilot campaign for one specialty, then scaled to all divisions based on performance Created cross-channel assets: HTML5 display ads, landing pages, direct mail, and email sequences Established messaging frameworks to maintain a consistent tone across specialties Produced all digital and printed assets for the MOMENTUM Annual Users Conference Content Development and Ongoing Support Produced monthly campaign creative and lead-gen materials Developed high-stakes presentation decks for each specialty, standardizing professional style and formatting for all sales materials. Provided strategic content planning to fuel awareness and sales enablement Maintained close collaboration with ModMed teams for seamless execution The Results Cohesive, scalable brand system that unites all specialties under one clear identity Higher conversion rates driven by optimized landing pages and unified campaigns Streamlined workflows with shared guidelines and reusable assets Sustained consistency across every marketing channel, enhancing brand credibility Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Build a Brand That Can Grow With You Ready to align your message, modernize your look, and generate measurable results? James Ross is here to make it happen. Give Us A Call Book a Strategy Call