Case Study Industry Retail & Consumer Goods Services Brand Architecture and Naming E-commerce Development Content Strategy & Creation Retail Merchandising Design Sales Enablement & Trade Show Assets Digital Campaign Execution Retail Program Placement Outdoor Nation Overview James Ross partnered with a successful outdoor apparel company to structure their rapid growth, unifying individual brands to build a single, streamlined enterprise ready for major national retail. The relationship began with the development and expansion of the original flagship brands, GILLZ and ReelLife, with later additions including FinTech and Mad Pelican. This portfolio was eventually unified under the flagship Outdoor Nation concept, built on a foundation of proprietary fabrics and nationwide distribution. The Challenge The established portfolio of independent brands was poised for rapid growth but lacked the unified brand framework and infrastructure needed to succeed at a national level. The client needed a cohesive brand architecture and naming system for their various product lines, retail-ready creative assets to secure shelf space in major chains, and a robust digital e-commerce presence that matched their ambition. View Gallery The Solution Over a six-year partnership, James Ross served as an extension of the leadership team, executing a full-scale business transformation to grow the Outdoor Nation ecosystem across every critical touchpoint. Brand Architecture and Naming Architected the master Outdoor Nation brand umbrella, providing a cohesive framework for all sub-brands. Developed unique visual identities and positioning for each apparel line Web and Content Strategy Built full e-commerce sites for each brand on robust, scalable platforms Produced product photography and content to drive digital growth Managed Amazon and other marketplace listings for maximum exposure Retail and Sales Enablement Designed branded in-store displays and point-of-sale materials for national chains Created trade-show booths and go-to-market kits to support buyer pitches Launched programs that placed Outdoor Nation brands in 4 of the top 10 U.S. retailers Marketing Execution Supported seasonal promotions and new-product launches with integrated creative and strategy Led social, email, and SMS campaigns across all four brands The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Build a Brand That Stands Out (and Sells Out) From idea to execution, James Ross helps apparel and retail brands find their voice—and their audience. Give Us A Call Book a Strategy Call