Services
- Brand Architecture and Naming
- E-commerce Development
- Content Strategy & Creation
- Retail Merchandising Design
- Sales Enablement & Trade Show Assets
- Digital Campaign Execution
- Retail Program Placement
Outdoor Nation
Overview
James Ross partnered with a successful outdoor apparel company to structure their rapid growth, unifying individual brands to build a single, streamlined enterprise ready for major national retail. The relationship began with the development and expansion of the original flagship brands, GILLZ and ReelLife, with later additions including FinTech and Mad Pelican. This portfolio was eventually unified under the flagship Outdoor Nation concept, built on a foundation of proprietary fabrics and nationwide distribution.
The Challenge
The established portfolio of independent brands was poised for rapid growth but lacked the unified brand framework and infrastructure needed to succeed at a national level. The client needed a cohesive brand architecture and naming system for their various product lines, retail-ready creative assets to secure shelf space in major chains, and a robust digital e-commerce presence that matched their ambition.
The Solution
Over a six-year partnership, James Ross served as an extension of the leadership team, executing a full-scale business transformation to grow the Outdoor Nation ecosystem across every critical touchpoint.
Brand Architecture and Naming
- Architected the master Outdoor Nation brand umbrella, providing a cohesive framework for all sub-brands.
- Developed unique visual identities and positioning for each apparel line
Web and Content Strategy
- Built full e-commerce sites for each brand on robust, scalable platforms
- Produced product photography and content to drive digital growth
- Managed Amazon and other marketplace listings for maximum exposure
Retail and Sales Enablement
- Designed branded in-store displays and point-of-sale materials for national chains
- Created trade-show booths and go-to-market kits to support buyer pitches
- Launched programs that placed Outdoor Nation brands in 4 of the top 10 U.S. retailers
Marketing Execution
- Supported seasonal promotions and new-product launches with integrated creative and strategy
- Led social, email, and SMS campaigns across all four brands
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Build a Brand That Stands Out (and Sells Out)
From idea to execution, James Ross helps apparel and retail brands find their voice—and their audience.