Services
- Website Design and Development
- Strategic Content Architecture
- MLS Integration and Optimization
- High-Touch Email Marketing
- Creative Asset Production
- Long-Term Strategic Partnership
Palm Beach Motor Yachts
Overview
Palm Beach Motor Yachts is renowned for custom-built yachts that deliver unrivaled performance on the water. Every hull is tailored to owner specifications, combining sleek design with powerhouse engines and precision handling. To showcase PBMY’s bespoke craftsmanship and dynamic capabilities to U.S. buyers, they partnered with James Ross—revamping their digital and marketing platforms so performance-driven customization shines through at every touchpoint.
The Challenge
Palm Beach Motor Yachts’ strong reputation wasn’t reflected in its U.S. digital presence. They needed a comprehensive strategy to showcase bespoke craftsmanship and performance to affluent buyers. This required a new content architecture, a modern, fast-loading pre-owned platform, and a consistent, high-touch email communications program to immediately engage pre-owned inventory buyers with new listings and price updates. Finally, they required integrated creative support spanning trade shows, print, and broker tools.
The Solution
We designed a high-performance digital ecosystem that strategically integrated content architecture, a custom pre-owned platform, and high-touch marketing to align PBMY’s U.S. presence with its global prestige.
Main Website Content and Strategy
- Reworked U.S.-facing verbiage across Palm Beach Motor Yachts’ primary site to resonate with high-net-worth buyers
- Advised on content hierarchy and layout flow to create a more intuitive, story-driven experience
Pre-Owned Digital Platform
- Designed, developed, and launched a dedicated pre-owned site powered by our YachtSync WordPress plugin
- Seamlessly integrated YachtWorld, IYBA, and YATCO feeds with 2× faster load speeds and improved SEO indexing
- Engineered headers, descriptions, and metadata tailored for marine buyers
- Ongoing Maintenance, continuous hosting, performance optimizations, and listing updates
Ongoing Pre-Owned Marketing
- Managed HubSpot email campaigns including new-listing alerts, price updates, recently sold announcements, and monthly showcases.
- Produced branded assets for pre-owned social channels to spotlight inventory
- Designed and uploaded a custom brochure for every listing via Scaura’s platform
Creative and Media Production
- Concepted and produced high-impact ads and materials for international boat shows
- Filmed and edited owner testimonials to reinforce Palm Beach Motor Yachts’ customer-first narrative
Ongoing Partnership
- Proactive updates and optimizations across digital platforms
- Continuous production of creative and collateral as inventory evolves
- Strategic consultation on integrated marketing tactics to keep PBMY ahead of market expectations
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Craft Your Next Marine Success Story
Ready to elevate your brand story and sales engine? James Ross delivers the strategy, creative, and technology to set you apart—on every sea, in every market.