Case Study Industry Marine & Yachting Services Website Design and Development Strategic Content Architecture MLS Integration and Optimization High-Touch Email Marketing Creative Asset Production Long-Term Strategic Partnership Palm Beach Motor Yachts Overview Palm Beach Motor Yachts is renowned for custom-built yachts that deliver unrivaled performance on the water. Every hull is tailored to owner specifications, combining sleek design with powerhouse engines and precision handling. To showcase PBMY’s bespoke craftsmanship and dynamic capabilities to U.S. buyers, they partnered with James Ross—revamping their digital and marketing platforms so performance-driven customization shines through at every touchpoint. The Challenge Palm Beach Motor Yachts’ strong reputation wasn’t reflected in its U.S. digital presence. They needed a comprehensive strategy to showcase bespoke craftsmanship and performance to affluent buyers. This required a new content architecture, a modern, fast-loading pre-owned platform, and a consistent, high-touch email communications program to immediately engage pre-owned inventory buyers with new listings and price updates. Finally, they required integrated creative support spanning trade shows, print, and broker tools. View Gallery The Solution We designed a high-performance digital ecosystem that strategically integrated content architecture, a custom pre-owned platform, and high-touch marketing to align Palm Beach Motor Yacht’s U.S. presence with its global prestige. Main Website Content and Strategy Reworked U.S.-facing verbiage across Palm Beach Motor Yachts’ primary site to resonate with high-net-worth buyers Advised on content hierarchy and layout flow to create a more intuitive, story-driven experience Pre-Owned Digital Platform Designed, developed, and launched a dedicated pre-owned site powered by our YachtSync WordPress plugin Seamlessly integrated YachtWorld, IYBA, and YATCO feeds with 2× faster load speeds and improved SEO indexing Engineered headers, descriptions, and metadata tailored for marine buyers Ongoing Maintenance, continuous hosting, performance optimizations, and listing updates Ongoing Pre-Owned Marketing Managed HubSpot email campaigns including new-listing alerts, price updates, recently sold announcements, and monthly showcases. Produced branded assets for pre-owned social channels to spotlight inventory Designed and uploaded a custom brochure for every listing via Scaura’s platform Creative and Media Production Concepted and produced high-impact ads and materials for international boat shows Filmed and edited owner testimonials to reinforce Palm Beach Motor Yachts’ customer-first narrative Ongoing Partnership Proactive updates and optimizations across digital platforms Continuous production of creative and collateral as inventory evolves Strategic consultation on integrated marketing tactics to keep PBMY ahead of market expectations The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Craft Your Next Marine Success Story Ready to elevate your brand story and sales engine? James Ross delivers the strategy, creative, and technology to set you apart in every market. Give Us A Call Book a Strategy Call