Case Study Industry Hospitality & Entertainment Services Multi-Brand Identity Governance High-Volume Creative Production Print and Digital Collateral Custom Travel-Agent Portal Embedded Strategic Partnership Royal Caribbean Overview Royal Caribbean Group—home to industry icons Royal Caribbean Cruise Lines and Celebrity Cruises—needed a unified marketing partner to elevate both brands’ global presence. From large-scale print collateral to immersive digital experiences, they turned to James Ross to bring clarity, creativity, and consistency across every touchpoint. The Challenge The challenge of operating at this global scale demanded efficiency and flawless execution. The Group needed a partner capable of achieving seamless brand integration, maintaining each line’s distinct identity while reinforcing the overall premium positioning. This required managing high-volume creative production—delivering large campaigns, collateral, and digital assets under tight deadlines—to support consumer, travel-advisor, and B2B audiences across print and web without sacrificing quality or cohesion. View Gallery The Solution James Ross became Royal Caribbean’s flexible marketing extension—ready to jump in with strategy, design, and execution whenever and wherever needed. Campaigns and Collateral Concepted and produced a wide array of promotional assets across print and digital Designed and executed the annual 52-page Alaska Cruisetour brochure from initial mockup to final press Created Shore Excursion brochures tailored to boost onboard bookings Developed retargeting banner ads to drive conversion in digital channels Digital Experience and Tools Built a custom Travel-Agent portal to simplify booking workflows and spotlight excursions Integrated intuitive search and recommendation features to help partners match guests with ideal experiences Ongoing Strategic and Creative Support Served as an embedded extension of the in-house team for overflow and priority initiatives Delivered rapid-turnaround creative that stayed 100% on-brand Balanced long-term strategy with quick-hit production to meet both immediate needs and future goals The Results Scalable creative partnership supporting multiple business units and global campaigns Faster turnaround times on brochures, banners, and microsites—without compromise in quality Unified brand experience across print, digital, and B2B touchpoints Continued trust and collaboration with one of the world’s most iconic travel brands Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Make Your Brand Cruise-Ready Need a creative team that can move fast and stay sharp? Let’s build something great—on time, on brand, and on point. Give Us A Call Book a Strategy Call