Services
- Multi-Brand Identity Governance
- High-Volume Creative Production
- Print and Digital Collateral
- Custom Travel-Agent Portal
- Embedded Strategic Partnership
Royal Caribbean
Overview
Royal Caribbean Group—home to industry icons Royal Caribbean Cruise Lines and Celebrity Cruises—needed a unified marketing partner to elevate both brands’ global presence. From large-scale print collateral to immersive digital experiences, they turned to James Ross to bring clarity, creativity, and consistency across every touchpoint.
The Challenge
The challenge of operating at this global scale demanded efficiency and flawless execution. The Group needed a partner capable of achieving seamless brand integration, maintaining each line’s distinct identity while reinforcing the overall premium positioning. This required managing high-volume creative production—delivering large campaigns, collateral, and digital assets under tight deadlines—to support consumer, travel-advisor, and B2B audiences across print and web without sacrificing quality or cohesion.
The Solution
James Ross became Royal Caribbean’s flexible marketing extension—ready to jump in with strategy, design, and execution whenever and wherever needed.
Campaigns and Collateral
- Concepted and produced a wide array of promotional assets across print and digital
- Designed and executed the annual 52-page Alaska Cruisetour brochure from initial mockup to final press
- Created Shore Excursion brochures tailored to boost onboard bookings
- Developed retargeting banner ads to drive conversion in digital channels
Digital Experience and Tools
- Built a custom Travel-Agent portal to simplify booking workflows and spotlight excursions
- Integrated intuitive search and recommendation features to help partners match guests with ideal experiences
Ongoing Strategic and Creative Support
- Served as an embedded extension of the in-house team for overflow and priority initiatives
- Delivered rapid-turnaround creative that stayed 100% on-brand
- Balanced long-term strategy with quick-hit production to meet both immediate needs and future goals
The Results
Scalable creative partnership supporting multiple business units and global campaigns
Faster turnaround times on brochures, banners, and microsites—without compromise in quality
Unified brand experience across print, digital, and B2B touchpoints
Continued trust and collaboration with one of the world’s most iconic travel brands
Featured Work
Let’s Make Your Brand Cruise-Ready
Need a creative team that can move fast and stay sharp? Let’s build something great—on time, on brand, and on point.