Case Study Industry Marine & Yachting Services Legacy Brand Modernization Multi-Entity Brand Architecture Responsive Website Design Trade Show and Print Collateral Digital Lead Generation Ongoing Brand Partnership Southeastern Marine Overview Southeastern Marine is a full-service marine provider with a legacy of quality and a new chapter of growth—partnering with Yacht Power and launching Boca Ciega Marine Center. They came to James Ross looking to shed a dated look and present a unified, contemporary brand across every touchpoint. The Challenge Southeastern Marine’s outdated identity called for a refreshed logo, updated collateral, and a modern website. The revitalized brand extended to trade-show displays, Boca Ciega Marine Center’s launch, and targeted ads, supported by ongoing updates to keep everything cohesive. View Gallery The Solution James Ross delivered an end-to-end launch platform, rebuilding the brand identity and creating integrated digital, print, and trade-show assets necessary for the new chapter of growth. Branding and Identity Logo Redesign: Retained core elements of Southeastern Marine’s original mark for instant recognition, refreshed color, typography, and styling for a modern edge Yacht Power Co-Brand: Created a complementary logo in the same family to reinforce their new partnership Collateral and Apparel Rolled out updated business cards and on-brand team apparel to unite internal and external presentations Website Redesign and Maintenance Designed and developed a modern, responsive site with intuitive navigation and visual storytelling Provide ongoing hosting, performance optimizations, and content updates Trade-Show and Print Concepted and produced a trade-show display that brings the refreshed branding to life on the show floor Designed tri-fold brochures and collateral for Southern Marine’s participation in major boat shows Expansion Branding Launched a clean, dedicated landing page and business cards for Boca Ciega Marine Center, aligning with the flagship brand’s visual system Digital Marketing Executed a targeted Facebook ad campaign to amplify Southeastern Marine’s new branding and drive qualified leads Ongoing Partnership Proactive brand and digital updates as new opportunities arise Continuous creative and technical support to keep every asset fresh and on-brand The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Modernize Your Marine Brand Ready to refresh your identity and elevate your market impact? James Ross delivers the strategic, creative, and digital solutions that set you apart—on every sea and in every market. Give Us A Call Book a Strategy Call