Services
- Brand Development
- Web Design
- WordPress Development
- WooCommerce
- SEO Marketing
- UI/UX
Sunrise
Overview
Sunrise Community is one of the nation’s largest private nonprofits serving adults with intellectual and developmental disabilities. Their mission is life-changing, so they needed a brand and digital experience that matched the heart and impact of their work. James Ross modernized their identity, streamlined their website, and infused every touchpoint with strategy and empathy.
The Challenge
Sunrise’s legacy branding felt dated and lacked the energy of their mission. Their website was difficult to navigate and didn’t showcase the full scope, or spirit, of their services. To grow, engage donors, and better serve their community, they needed a refreshed identity and an intuitive digital platform.
The Solution
We delivered a full rebrand and website redesign focused on clarity, accessibility, and real-world impact.
Brand Development
- Crafted a contemporary logo symbolizing optimism and growth
- Introduced the new tagline: “Redefining What’s Possible”
- Developed a warm, inclusive brand voice aligned with their mission
Web Design and Development
- Built a fully responsive WordPress site with seamless WooCommerce integration
- Streamlined user journeys for services, information, and donations
- Applied SEO best practices to boost traffic and discoverability
UX and Content Strategy
- Reorganized legacy content to make resources instant-access
- Simplified navigation with a focus on accessibility and mobile usability
- Embedded clear calls-to-action to drive engagement and contributions
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Mission-Driven Marketing Starts Here
We help nonprofits tell their stories, connect with communities, and build tools that support real change.