Case Study Industry Nonprofit & Education Services Nonprofit Brand Identity Mission-Driven Web Design WordPress Development Donation Platform Integration Accessibility and UX Strategy SEO and Content Architecture Sunrise Community Overview Sunrise Community is one of the nation’s largest private nonprofits serving adults with intellectual and developmental disabilities. Their mission is life-changing, so they needed a brand and digital experience that matched the heart and impact of their work. James Ross modernized their identity, streamlined their website, and infused every touchpoint with strategy and empathy. The Challenge Sunrise’s legacy branding felt dated and lacked the energy of their mission. Their website was difficult to navigate and didn’t showcase the full scope, or spirit, of their services. To grow, engage donors, and better serve their community, they needed a refreshed identity and an intuitive digital platform. View Gallery The Solution We delivered a full rebrand and website redesign focused on clarity, accessibility, and real-world impact. Brand Development Crafted a contemporary logo symbolizing optimism and growth Introduced the new tagline: “Redefining What’s Possible” Developed a warm, inclusive brand voice aligned with their mission Web Design and Development Built a fully responsive WordPress site with seamless WooCommerce integration Streamlined user journeys for services, information, and donations Applied SEO best practices to boost traffic and discoverability UX and Content Strategy Reorganized legacy content to make resources instant-access Simplified navigation with a focus on accessibility and mobile usability Embedded clear calls-to-action to drive engagement and contributions The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Mission-Driven Marketing Starts Here We help nonprofits tell their stories, connect with communities, and build tools that support real change. Give Us A Call Book a Strategy Call