Services
- Brand Development
- Custom Shopify Website
- Paid and Organic Social
- Full-Spectrum Email Campaigns
- Print Collateral
- Product Package Design
- Tradeshow Display
Valensa International
Overview
Valensa International is a pioneer in nutraceutical innovation, supplying clinically proven proprietary ingredients to leading health and wellness brands worldwide. As their strategic partner, James Ross has helped unify and elevate Valensa’s B2B presence—building identities, campaigns, and sales tools that connect their cutting-edge science, sustainability, and market demand to industry partners.
The Challenge
Valensa had best-in-class proprietary ingredients but needed stronger differentiation and a consistent story across their offerings. The challenge was multifaceted: they needed to educate the B2B industry and generate leads around complex, proprietary ingredients, while translating clinical credibility into compelling brand assets that simplified the sales process for their partners.
The Solution
James Ross engineered a science-to-B2B execution strategy that elevated Valensa’s proprietary ingredients across the industry. The solution provided integrated creative support, sales enablement tools, and campaigns necessary for rapid lead generation and sustained market expansion within the nutraceutical sector.
Brand Development and Rebranding
- Led a full rebrand of USPlus Derm into Serevelle®, including new logo, photography tailored to men and women, and refreshed messaging.
- Provided naming, identity, and packaging design to ensure products resonated with their intended audiences.
Packaging and Print Collateral
- Designed promotional B2B campaigns, including full sample-kit experiences (shipper labels, custom box interiors, inserts, and messaging).
- Produced sales sheets, presentations, and landing pages to support lead generation and distributor outreach.
Digital and Trade Show Presence
- Built landing pages and email campaigns for B2B outreach.
- Managed paid and organic LinkedIn campaigns to expand industry visibility.
- Created booth graphics, brochures, and collateral for major tradeshows.
Packaging and Photography
- Developed packaging across multiple product lines, from men’s health to pet wellness.
- Directed photography that reflected brand image and target demographics.
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Build What’s Next
Looking for a partner who can strengthen your brand presence across B2B and consumer markets alike? James Ross brings strategy, design, and execution together to help you scale.