Services
- Custom Brand Marks
- Cabin Collateral
- Mobile Wayfinding
Virgin Voyages
Overview
Virgin Voyages enlisted James Ross to amplify their inaugural ship, the Scarlet Lady, by transforming a select group of bars and lounges into bold expressions of the Virgin brand. Inspired by Richard Branson’s unique style, our mission was to craft custom brand marks for these high-profile venues, ensuring every touchpoint felt daring, distinctive, and unmistakably Virgin.
The Challenge
With dozens of unique onboard venues—each defined by its own theme, audience, and atmosphere—we needed to design cohesive yet individual brand identities. Our work had to align with Virgin’s high-energy, style-forward ethos while enhancing guest wayfinding and overall experience.
The Solution
We engaged in a highly collaborative partnership with the Virgin Voyages team to translate each selected venue’s concept into a unique, high-energy visual identity.
Custom Brand Marks
- Created custom brand marks for a select group of high-profile bars and lounges.
- Ensured each design was unique while reflecting Virgin’s adventurous, modern, and playful brand voice.
Visual Systems and Collateral
- Designed mobile wayfinding tools for seamless guest navigation
- Produced cabin materials and in-room guides that reinforced each brand identity
Creative Collaboration
- Worked hand-in-hand with Virgin’s internal creative team for smooth integration
- Iterated designs based on concept renderings and real-time feedback
- Established a unified visual tone that matched and elevated the onboard experience
The Results
A fully launched brand with strong identity, packaging, and positioning
Immediate consumer interest and engagement in digital channels
Adoption of product by healthcare professionals and in-office sampling
Clear brand differentiation through science-backed messaging and sustainability leadership
Featured Work
Let’s Create an Experience
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From hospitality to high seas, we help brands design unforgettable journeys.