Case Study Industry Hospitality & Entertainment Services Custom Brand Marks Cabin Collateral Mobile Wayfinding Virgin Voyages Overview Virgin Voyages enlisted James Ross to amplify their inaugural ship, the Scarlet Lady, by transforming a select group of bars and lounges into bold expressions of the Virgin brand. Inspired by Richard Branson’s unique style, our mission was to craft custom brand marks for these high-profile venues, ensuring every touchpoint felt daring, distinctive, and unmistakably Virgin. The Challenge With dozens of unique onboard venues—each defined by its own theme, audience, and atmosphere—we needed to design cohesive yet individual brand identities. Our work had to align with Virgin’s high-energy, style-forward ethos while enhancing guest wayfinding and overall experience. View Gallery The Solution We engaged in a highly collaborative partnership with the Virgin Voyages team to translate each selected venue’s concept into a unique, high-energy visual identity. Custom Brand Marks Created custom brand marks for a select group of high-profile bars and lounges. Ensured each design was unique while reflecting Virgin’s adventurous, modern, and playful brand voice. Visual Systems and Collateral Designed mobile wayfinding tools for seamless guest navigation Produced cabin materials and in-room guides that reinforced each brand identity Creative Collaboration Worked hand-in-hand with Virgin’s internal creative team for smooth integration Iterated designs based on concept renderings and real-time feedback Established a unified visual tone that matched and elevated the onboard experience The Results A fully launched brand with strong identity, packaging, and positioning Immediate consumer interest and engagement in digital channels Adoption of product by healthcare professionals and in-office sampling Clear brand differentiation through science-backed messaging and sustainability leadership Featured Work Hospitality & Entertainment Crash N Burn Technology ModMed Hospitality & Entertainment Virgin Voyages Retail & Consumer Goods Outdoor Nation Marine & Yachting Italian Yacht Group Health & Wellness Flomentum Retail & Consumer Goods Direct Seafood Retail & Consumer Goods Filthy Food Marine & Yachting Palm Beach Motor Yachts Finance & Insurance Tecum Capital Hospitality & Entertainment Royal Caribbean Health & Wellness Valensa International Health & Wellness Swiss Navy Technology NCipher Health & Wellness Evalar Nonprofit & Education Sunrise Community Marine & Yachting Southeastern Marine Health & Wellness BioXgenic Finance & Insurance Topline Marine & Yachting Galati Yacht Sales Retail & Consumer Goods PetMeds Let’s Create an Experience That Sets You Apart From hospitality to high seas, we help brands design unforgettable journeys. Give Us A Call Book a Strategy Call