Filthy - premium drink garnishes with a tiny pickle or pepper poking out prominently from the center, stuffed with blue cheese or the classic pimento, sported a brand name that was anything but subtle. In fact the name had raised a few eyebrows. But, with the naughty logo we designed and our strategic and marketing expertise, it's now the toast of the town and the garnish of choice in the hippest bars and restaurants in major cities.
Packaging and labels that scream: “eat me”.
The silver and black labels are both elegant and a little naughty. Whether displayed on shelf at Total Wines or on the Filthy ecommerce website it begs for attention. It’s designed with a wink and a nod and a good chuckle, instantly elevating it beyond ordinary drink garnishes.
Packaging and labels that scream: “eat me”.
The silver and black labels are both elegant and a little naughty. Whether displayed on shelf at Total Wines or on the Filthy ecommerce website it begs for attention. It’s designed with a wink and a nod and a good chuckle, instantly elevating it beyond ordinary drink garnishes
A bold strategy – we’ll drink to that.
Our marketing strategy was to go directly to the mixologists in the hippest cities, and the trendiest bars and restaurants.
As cultural influencers, they would spread the word and be brand advocates. A road show commenced with presentations and events in top cities.
Mixologists loved them and bought-in big time, as Filthy became the garnish of choice for premium bars and restaurants.
We created videos featuring some of the mixologists making their own drink recipes to share on social media and the Filthy website.
A bold strategy –
we’ll drink to that.
Our marketing strategy was to go directly to the mixologists in the hippest cities and the trendiest bars
and restaurants. As cultural influencers, they would spread the word and be brand advocates. A road show
commenced with presentations and events in top cities. Mixologists loved them and bought-in big time, as
Filthy became the garnish of choice for premium bars and restaurants.
We created videos featuring some of
the mixologists making their own drink recipes to share on social media and the Filthy website.
A beautiful ecommerce site that raises the bar (pun intended).
We designed and developed a slick ecommerce site where consumers and mixologists alike could find out what makes Filthy garnishes so special, and purchase product. Easy to shop, with beautiful product renderings and a unique visual style, the website screamed out to the hipster in us all.
A beautiful ecommerce site that raises the bar (pun intended).
We designed and developed a slick ecommerce site where consumers and mixologists alike could find out what makes Filthy garnishes so special, and purchase product. Easy to shop, with beautiful product renderings and a unique visual style, the website screamed out to the hipster in us all.
![Filthy Collage](/wp-content/uploads/2021/01/filthy-collage.jpg")
Amazing photography
Drinking buddies with major liquor brands.
Co-branded promotions with some major liquor brands, (we can’t mention names) resulted in a series of bottle neckers and shelf talkers at major liquor retailers.
Drinking buddies with major liquor brands.
Co-branded promotions with some major liquor brands, (we can’t mention names) resulted in a series of bottle neckers and shelf talkers at major liquor retailers.
