Galati Yacht Sales is a highly regarded yacht brokerage firm with 13 locations. They came to James Ross Advertising to throttle their efforts forward even more.
For a yacht brokerage firm, the website is a critical tool. So that’s where we started. Not only was Search Engine Optimization (SEO) a critical component to aid discoverability around the globe, but the site also had to be easy to use and intuitive for customers worldwide.
We started by redesigning and writing all-new content with a much stronger SEO strategy, making it easier and more intuitive for users. The new dynamic website featured custom API integrations for marine-industry listing services, and was built on a scalable platform that is simple to navigate and gave the client full control of content.
To assist global audiences, we developed a robust on-site search functionality that helps match shoppers with the inventory they’re looking for. In addition to appealing to yacht buyers, we ensured the technical interface also performed flawlessly for yacht brokers so they can directly manage listings and continually update pricing, new inventory and more.