Hold on tight – the Anthem Video.
We capture the soul of the Gillz brand in our Anthem Video. Action packed, with jumping fish, speeding boats, salty air, struggling fisherman, splashing water, high fives and a sweet music bed – the video perfectly positions Gillz to our core market – the avid angle
Hold on tight – the Anthem Video.
We capture the soul of the Gillz brand in our Anthem Video. Action packed, with jumping fish, speeding boats, salty air, struggling fisherman, splashing water, high fives and a sweet music bed – the video perfectly positions Gillz to our core market – the avid angle
Planting our flag in
the sand.
Gillz makes some pretty sweet fishing apparel designed for serious anglers. Unfortunately awareness was small and Gillz lacked any real personality. The brand needed new life and new energy to remain relevant. Boom! We reinvent the brand and define it’s mission, audience attitude and graphics in a new brand guideline. Now everyone can march to the beat of the same drum.
Planting our flag in
the sand.
Gillz makes some pretty sweet fishing apparel designed for serious anglers. Unfortunately awareness was small and Gillz lacked any real personality. The brand needed new life and new energy to remain relevant. Boom! We reinvent the brand and define it’s mission, audience attitude and graphics in a new brand guideline. Now everyone can march to the beat of the same drum.
Getting Social
We made some updates and improvements to their existing sites that could be completed quickly. Developing a visual iconography, we incorporated all the latest Facebook and Instagram ad formats, form a single image to a carousel to slide show to video ads. We also created a PPC campaign that ran on all the media platforms our most likely customers and brand advocates were engaging in.
Co-branded contests generate buzz.
We created a series of exciting contests. Promoting them on social media and the website, these effectively spread awareness, drove brand loyalty and sales, as well as contributed to our database for future marketing initiatives.
Co-branded contests generate buzz.
We created a series of exciting contests. Promoting them on social media and the website, these effectively spread awareness, drove brand loyalty and sales, as well as contributed to our database for future marketing initiatives.
Let’s make a deal.
Email campaigns promoted themed promotions throughout the year. As we grew our data sets and opt-ins increased, we were able to reach out to more customers and engage them one on one building brand advocates
Let’s make a deal.
Email campaigns promoted themed promotions throughout the year. As we grew our data sets and opt-ins increased, we were able to reach out to more customers and engage them one on one building brand advocates
