Defining a kick-ass fishing apparel brand.

Some epic fishing gear, a bit of attitude and an anthem to rally around, breathes new life into Gillz fishing apparel.

Defining a kick-ass fishing apparel brand.

Some epic fishing gear, a bit of attitude and an anthem to rally around, breathes new life into Gillz fishing apparel.

Hold on tight – the Anthem Video.

We capture the soul of the Gillz brand in our Anthem Video. Action packed, with jumping fish, speeding boats, salty air, struggling fisherman, splashing water, high fives and a sweet music bed – the video perfectly positions Gillz to our core market – the avid angle

gills video
gills video

Hold on tight – the Anthem Video.

We capture the soul of the Gillz brand in our Anthem Video. Action packed, with jumping fish, speeding boats, salty air, struggling fisherman, splashing water, high fives and a sweet music bed – the video perfectly positions Gillz to our core market – the avid angle

branding slide image

Planting our flag in
the sand.

Gillz makes some pretty sweet fishing apparel designed for serious anglers. Unfortunately awareness was small and Gillz lacked any real personality. The brand needed new life and new energy to remain relevant. Boom! We reinvent the brand and define it’s mission, audience attitude and graphics in a new brand guideline. Now everyone can march to the beat of the same drum.

branding slide image
branding slide image
Gillz branding

Planting our flag in
the sand.

Gillz makes some pretty sweet fishing apparel designed for serious anglers. Unfortunately awareness was small and Gillz lacked any real personality. The brand needed new life and new energy to remain relevant. Boom! We reinvent the brand and define it’s mission, audience attitude and graphics in a new brand guideline. Now everyone can march to the beat of the same drum.

Gillz brochure
Gillz brochure

Not a whisper, but a shout.

We quickly reskinned their existing ecommerce website with the imagery and messaging that heralded a new attitude. We incorporated new visual iconography, new product photography and updated content. Incorporating Facebook and Instagram ad formats like carousel, slide show and video, we got the word out, driving traffic to the website.

Getting Social

We made some updates and improvements to their existing sites that could be completed quickly. Developing a visual iconography, we incorporated all the latest Facebook and Instagram ad formats, form a single image to a carousel to slide show to video ads. We also created a PPC campaign that ran on all the media platforms our most likely customers and brand advocates were engaging in.

Gillz digital marketing
contests slide image

Co-branded contests generate buzz.

We created a series of exciting contests. Promoting them on social media and the website, these effectively spread awareness, drove brand loyalty and sales, as well as contributed to our database for future marketing initiatives.

contests slide image
Gillz fishing contest

Co-branded contests generate buzz.

We created a series of exciting contests. Promoting them on social media and the website, these effectively spread awareness, drove brand loyalty and sales, as well as contributed to our database for future marketing initiatives.

Gillz win fishing trip
email-campaign image

Let’s make a deal.

Email campaigns promoted themed promotions throughout the year. As we grew our data sets and opt-ins increased, we were able to reach out to more customers and engage them one on one building brand advocates

Let’s make a deal.

Email campaigns promoted themed promotions throughout the year. As we grew our data sets and opt-ins increased, we were able to reach out to more customers and engage them one on one building brand advocates

Email campaign image
Magazine ads
Magazine ads
magazines slide image
magazines slide image