It’s a common scenario in tech. As software engineers and development teams coalesce around a specific user story to create a bespoke solution for that audience, the marketing support tends to get siloed as well. But once the case studies start building, it’s time to focus on having greater sales impact with a unified branding approach.
Modernizing Medicine found themselves in a similar position, and turned to James Ross Advertising. After creating a broad suite of groundbreaking software solutions for dozens of different medical specialties, ModMed’s brand identity was fragmented and outdated. Visuals failed to communicate the simplicity and tremendous impact the software could bring to a medical practice.
We stepped in to create a modern brand identity that reinforces the pioneering capabilities of the ModMed software. We also developed a comprehensive set of brand guidelines using an umbrella approach that showcases solutions for each unique specialty with relevant messaging and imagery.