Sunrise is one of the largest, private 501(c)(3) not-for-profit organizations in the country dedicated to serving people with intellectual and developmental disabilities. We took it as our mission to help them with theirs.
They understood the original brand design had become outdated and lacked personality. We saw immediately it needed a more contemporary and positive feel. We set about creating a new logo that was forward-looking, contemporary, and created a sense of possibilities. We combined the logo with a new tagline – “Redefining what’s possible”, to articulate the organization’s essence. In addition, their legacy website was difficult to navigate and didn’t present the content in an intuitive, easy to follow way. We established a clear customer journey path on a website that was both upbeat, clear, and intuitive. The new brand and website were an instant hit with users and made it much easier for them to take advantage of the varied services Sunrise offered and make monetary contributions.