Jupiter Marine is an iconic brand that had lost a little of its luster in recent years. To counter this, we developed a new brand image and a responsive website to launch in conjunction with the Fort Lauderdale Boat Show, where Jupiter would be debuting three new boats.
Reinforcing its “sports fisher” image, we added some excitement with touches of eye-catching red, and body copy stressing its long heritage. An in-depth interactive website showcased all the details. It featured a “Build your boat” section where visitors could preview their boat in various colors and send copies automatically to family and friends. We cranked all this out in record time as the boat show was right around the corner.