When Virgin Voyages approached us to design the brand marks and visual iconography for their inaugural cruise ship’s bars and lounges, we were thrilled to unleash our creative potential. With Richard Branson’s unequivocally unique style serving as inspiration, we embarked on the task of creating an exceptional experience for the cruise ship, the Scarlet Lady, by designing outstanding bars and offering a wide array of beverage choices.
Armed with the venue names, concept renderings, and a deep understanding of the target markets, we set to work. Throughout the process, there was a fruitful collaboration with Virgin Voyages, leading to multiple iterations for each venue. Colors, icons, and designs gradually took shape, capturing the essence of each venue as envisioned by the Virgin Voyages team. They were delighted with the logo mark designs, and the strong collaborative relationship we cultivated during the project.
With the Scarlet Lady cruising the seas and delighting travelers with unforgettable experiences, we invite you to immerse yourself in the extraordinary ambiance of its bars and lounges. When you step on board, make sure to visit these fantastic venues, thoughtfully designed with unique brand marks and visual iconography. Enjoy a drink on us as you relish the moments that Virgin Voyages and our collaborative efforts have brought to life. Cheers to a truly memorable journey with Virgin Voyages!