Branding Trends to look for in 2022

Branding Matters

Branding is all about connecting. As we know, connecting and design aesthetics have become a major eye-catcher thanks to social media platforms. However, it’s never been just social media that matters as companies have been, and are continuing to, add more emphasis to their online presence. To accomplish this, companies are relying on their branding because of its ability to boost reputation and recognition through a unique story that stands out amongst their competitors. Even the best well-known brands today would not be as successful without good branding. 

To learn and understand just how much branding matters, read a previous post here!

2022 Branding Trends

The past year and a half exposed our reliance on virtual connections, making businesses and customers realize the importance of an online presence. This meant most people and companies had to quickly adapt from face-to-face to behind-the-screen interactions, creating an expansion in the online market with new trends constantly popping up every year. A couple of trends carried over like minimalism, neutral colors, and natural designs, but a whole new level of creative trends will be seen in 2022.

Here are 5 trends to keep an eye on:

1. Brand Activism 

This trend isn’t just a trend anymore, considering more and more customers today demand some sort of stance on today’s issues. Here, your company should convey what it stands for socially and/or environmentally, and even give benefits or donate to charities, non-profits, and other platforms. Being active for social issues is a crucial factor many are expecting from companies considering generation Z is the most motivated in giving back to communities and being environmentally conscious. If your company is aiming to target this younger generation with your products and services, you will need to include this somewhere in your strategic planning.

Lush does a great example of brand activism with their products that aim to better the environment

via Lush

2. Brand Inclusivity

Today, inclusiveness within a brand is just as important as activism. People want to see companies include and promote diversity across the map in their campaigns for the long run. Customers are searching for businesses that are including this component within their marketing strategy, and are pushing away from businesses that don’t. Inclusivity is not exclusive to only different sized models but can be applied to race, gender, sexuality, and more, but also different products and price points as well.

Gap is a great example of including many different body types and ethnicities in their marketing campaigns:

via Gap
Via Gap

3. Nostalgia

There’s no secret the 1990’s and the early 2000’s fashion has made a comeback today, but it has also started to integrate its way into the online business world. The use of nostalgia in branding has been used by multiple different types of companies, and through the use of it, people are brought back to their memories. Creating a connection to people’s feelings and reminding them of their childhood joys isn’t just a trend that will carry over but is a way for your brand to connect on an emotional level with your consumers as well!

4. Authenticity

As technology and the internet continue to grow, the utilization of authenticity integrated within a company has become important. It brings a sense of originality and trustworthiness, something that every company needs to build a loyal consumer basis. So much so, that in a 2019 study, 90% of consumers stated authenticity was important when choosing brands to support, that being up 3% from 2018.

One aspect of this is for brands to use UGC, or User-Generated Content, on their social media pages. As stated by the same study as above, 58% of global consumers see it as the most authentic form of content. It’s recommended to move away from the content that takes all day to make, and instead listen and show off your consumers on your platform to make them feel important.

 5. Consumer Interaction is key

Interactive marketing is where your brand’s advertising and website become a bit more dynamic and, obviously by the name, interactive with your customers. This tool helps businesses engage with consumers in a new and more memorable way. The best thing about this tool is that any business – no matter the size – can benefit from it. It’s all about inviting responses, driven by the customer, and creating a two-way dialogue between company and consumer. In doing so, it opens up the ability for the customer to grow alongside the brand. The benefits of being interactive include honest feedback from customers and insight on what audiences want, as well as help with product decisions, expansions, manufacturing, and marketing.

How Branding Agencies Can Help

Making changes to your company website can feel like an overwhelming task when you don’t know where to start. However, the right branding agency can make the branding process easier with help from professionals. With 30+ years of experience, James Ross Advertising can provide you with a unique branding strategy filled with all the services a modern brand might need. Our team of creators, designers, writers, directors, and strategists will give you renewed confidence in 2022. Contact us here to get started on your well-deserved branding experience!