The James Ross Blog
Food for thought as you go about your day
The Advantages of Making Your Website Mobile-Friendly
Gone is the time of just being desktop compatible. This past year alone, mobile user share increased 10% to 47.59%, […]
Types of Marketing to Consider for 2022
Marketing the past year or so has become something like uncharted territory. Without it, businesses wouldn’t have survived. We all […]
The Psychology behind Packaging
As one of the most overlooked aspects in marketing, packaging is also one of the most influential parts. When packaging […]
How Facebooks Rebrand will Change the Way You Work
When the largest social media platform to date does a rebranding, it’s going to have a lasting effect on a […]
Advantages of Video Marketing
Have you ever thought about how long we look at screens every day? Even just our phones, computers, and smartwatches? […]
Branding Trends to look for in 2022
Branding Matters Branding is all about connecting. As we know, connecting and design aesthetics have become a major eye-catcher thanks […]
Your Success is Customers Experience – How Experiential Marketing can Elevate your Brand
Businesses should want to get to know their customers through face-to-face interactions and give them a sense of acceptance, importance, […]
Evolving E-commerce with Tiktok
By now advertising on social media is as common as ever. We’re bombarded with advertisements as we scroll through our […]
Two New Reasons Email Marketing Is Critical for 2021
Whether business or personal, 99% of email users click into their inbox every day. Email has always been a strong […]
Is Your Brand in the Right Relationship?
Sometimes you must take a hard look at your organization’s brand. What do your customers, prospects, business partners, and employees […]
How to Counter the Drastic Increases in Digital Marketing Costs
The major digital media players are charging more for ads, which even AdAge said in an April 2021 article. Plus […]
Facebook Paid Ads…3 Keys to Better Performance
Facebook remains the most popular social media platform on the planet with more than 2.8 billion monthly users, Most marketers […]
Why you need to invest in a custom website
The day-to-day business activities are tiresome and exhausting. While your list of never-ending tasks isn’t getting any smaller, your website […]
Four Ways to Prepare for Google SEO Changes
If your site appears on the first page of Google Search Engine (SERP) results, your organization will reap the benefits […]
How important is a mobile-first approach?
We live in a world that has moved beyond the confinement of a PC. With the evolution of mobile devices […]
Some Ways Branding Can Drive More Revenue
Branding is everything a company does to present itself to its target audience. Organizations that don’t constantly evaluate their brand […]
How Print Can Drive Digital Marketing Success
In a digital world, why do print ads, catalogs, and direct mail still perform? And why should you consider adding […]
Listen to the Changes Coming with Voice Commerce
You can ask Amazon’s Alexa or Apple’s Siri to look for products, add to cart, create a wishlist, make product […]
Will Your Packaging Design Drive More Purchases & Satisfaction?
Every company should “up their game” in packaging whether the product is sold at retail, online, or both. You’ve always […]
Hiring a New Digital Agency? Look for These 3 Things
Hiring a digital marketing agency requires an investment from your marketing budget, but even more importantly there is a time […]
Shoppable Posts in 2021
We’re all glued to our phones, scrolling through social media, checking out the latest Instagram posts. It’s no secret capitalizing […]
Voice Commerce: A New Frontier
“Hey, Google!” “Hey, Alexa!” Whether you have one or not, you’ve probably heard someone using one of these virtual assistants. From […]
The SEO piece you might be missing
Defining SEO One of the very basics of digital marketing in today’s age is SEO, or Search Engine Optimization. It’s […]
Why a Good Website Matters
There are more than 1.83 billion websites on the internet, and in a world of 5G and fiber optics, consumers […]
10 E-Commerce Trends for 2021
2020 threw us a curveball. To stay relevant in this ever-changing marketplace, retailers need to adapt to the latest eCommerce […]
The Power of the Influencer
If you’re on any social media platform, you’ve more than likely heard the term “influencer”mentioned, but you may not be […]
Unboxing an Experience
For most of us, unboxing is opening a package and just that. We don’t think about the subconscious effects the […]
The Covid Effect on Social Media
When left to our own devices, we turned to…well, devices. It’s no secret the Covid-19 pandemic has caused our screen […]
The Anthem Video; A Rallying Cry
More and more brands are creating brand anthem videos. And for good reason. It’s harder than ever to get the […]
Is Your Website Mobile Friendly?
It’s a rarity to meet anyone who doesn’t have their smartphone within reach. Many people turn to their phones for […]
What Does 5G Mean for Website Design?
Soon after the release of the new iPhones with 5G, the talk of the tech town is all about the […]
Progressive Web Apps: Why You Should Invest
Nowadays, everything can get done through a phone. People invest less money on laptops and desktops and instead funneling that […]
Is it time to invest in a website redesign?
Website technology is constantly evolving, and it will keep evolving for the foreseeable future. However, keeping up with these latest […]
Web Design Trends 2021
In between pop-ups, notifications, ads, and endless tabs, it comes as no surprise that web design has turned into a more straightforward and minimalistic space…
Social Media Marketing: Shoppable Posts
Social media marketing already plays a huge role in physical goods’ B2C strategies. Still, the new feature of Shoppable Posts […]
5 Eco-Friendly Packaging Alternatives
It’s no secret that the world is changing faster than it ever has. The acceleration in production and light-speed dissemination […]
How and Why You Should Build Brand Value
You may have the best product in the market, but industries are saturated with similar products that perform similar activities. […]
