The James Ross Blog
Food for thought as you go about your day
August 23, 2021
How to Counter the Drastic Increases in Digital Marketing Costs
The major digital media players are charging more for ads, which even AdAge said in an April 2021 article. Plus […]
August 17, 2021
Facebook Paid Ads…3 Keys to Better Performance
Facebook remains the most popular social media platform on the planet with more than 2.8 billion monthly users, Most marketers […]
August 9, 2021
Why you need to invest in a custom website
The day-to-day business activities are tiresome and exhausting. While your list of never-ending tasks isn’t getting any smaller, your website […]
August 2, 2021
Four Ways to Prepare for Google SEO Changes
If your site appears on the first page of Google Search Engine (SERP) results, your organization will reap the benefits […]
July 26, 2021
How important is a mobile-first approach?
We live in a world that has moved beyond the confinement of a PC. With the evolution of mobile devices […]
July 19, 2021
Some Ways Branding Can Drive More Revenue
Branding is everything a company does to present itself to its target audience. Organizations that don’t constantly evaluate their brand […]
July 12, 2021
How Print Can Drive Digital Marketing Success
In a digital world, why do print ads, catalogs, and direct mail still perform? And why should you consider adding […]
June 28, 2021
Listen to the Changes Coming with Voice Commerce
You can ask Amazon’s Alexa or Apple’s Siri to look for products, add to cart, create a wishlist, make product […]
June 22, 2021
Will Your Packaging Design Drive More Purchases & Satisfaction?
Every company should “up their game” in packaging whether the product is sold at retail, online, or both. You’ve always […]
June 16, 2021
Hiring a New Digital Agency? Look for These 3 Things
Hiring a digital marketing agency requires an investment from your marketing budget, but even more importantly there is a time […]
June 8, 2021
Shoppable Posts in 2021
We’re all glued to our phones, scrolling through social media, checking out the latest Instagram posts. It’s no secret capitalizing […]
June 2, 2021
Voice Commerce: A New Frontier
“Hey, Google!” “Hey, Alexa!” Whether you have one or not, you’ve probably heard someone using one of these virtual assistants. From […]
May 24, 2021
The SEO piece you might be missing
Defining SEO One of the very basics of digital marketing in today’s age is SEO, or Search Engine Optimization. It’s […]
May 17, 2021
Why a Good Website Matters
There are more than 1.83 billion websites on the internet, and in a world of 5G and fiber optics, consumers […]
May 10, 2021
10 E-Commerce Trends for 2021
2020 threw us a curveball. To stay relevant in this ever-changing marketplace, retailers need to adapt to the latest eCommerce […]
May 3, 2021
The Power of the Influencer
If you’re on any social media platform, you’ve more than likely heard the term “influencer”mentioned, but you may not be […]
April 26, 2021
Unboxing an Experience
For most of us, unboxing is opening a package and just that. We don’t think about the subconscious effects the […]
April 19, 2021
The Covid Effect on Social Media
When left to our own devices, we turned to…well, devices. It’s no secret the Covid-19 pandemic has caused our screen […]
April 13, 2021
The Anthem Video; A Rallying Cry
More and more brands are creating brand anthem videos. And for good reason. It’s harder than ever to get the […]
April 6, 2021
Is Your Website Mobile Friendly?
It’s a rarity to meet anyone who doesn’t have their smartphone within reach. Many people turn to their phones for […]
November 3, 2020
What Does 5G Mean for Website Design?
Soon after the release of the new iPhones with 5G, the talk of the tech town is all about the […]
Progressive Web Apps: Why You Should Invest
Nowadays, everything can get done through a phone. People invest less money on laptops and desktops and instead funneling that […]
Is it time to invest in a website redesign?
Website technology is constantly evolving, and it will keep evolving for the foreseeable future. However, keeping up with these latest […]
August 21, 2020
Web Design Trends 2021
In between pop-ups, notifications, ads, and endless tabs, it comes as no surprise that web design has turned into a more straightforward and minimalistic space…
August 14, 2020
Social Media Marketing: Shoppable Posts
Social media marketing already plays a huge role in physical goods’ B2C strategies. Still, the new feature of Shoppable Posts […]
August 7, 2020
5 Eco-Friendly Packaging Alternatives
It’s no secret that the world is changing faster than it ever has. The acceleration in production and light-speed dissemination […]
August 1, 2020
How and Why You Should Build Brand Value
You may have the best product in the market, but industries are saturated with similar products that perform similar activities. […]
