The James Ross Blog

Food for thought as you go about your day

The Advantages of Making Your Website Mobile-Friendly

Gone is the time of just being desktop compatible. This past year alone, mobile user share increased 10% to 47.59%, […]

Types of Marketing to Consider for 2022

Marketing the past year or so has become something like uncharted territory. Without it, businesses wouldn’t have survived. We all […]

The Psychology behind Packaging

As one of the most overlooked aspects in marketing, packaging is also one of the most influential parts. When packaging […]

How Facebooks Rebrand will Change the Way You Work

When the largest social media platform to date does a rebranding, it’s going to have a lasting effect on a […]

Advantages of Video Marketing

Have you ever thought about how long we look at screens every day? Even just our phones, computers, and smartwatches? […]

Branding Trends to look for in 2022

Branding Matters Branding is all about connecting. As we know, connecting and design aesthetics have become a major eye-catcher thanks […]

Your Success is Customers Experience – How Experiential Marketing can Elevate your Brand

Businesses should want to get to know their customers through face-to-face interactions and give them a sense of acceptance, importance, […]

Evolving E-commerce with Tiktok

By now advertising on social media is as common as ever. We’re bombarded with advertisements as we scroll through our […]

Two New Reasons Email Marketing Is Critical for 2021

Whether business or personal, 99% of email users click into their inbox every day.  Email has always been a strong […]

Is Your Brand in the Right Relationship?

Sometimes you must take a hard look at your organization’s brand. What do your customers, prospects, business partners, and employees […]

How to Counter the Drastic Increases in Digital Marketing Costs

The major digital media players are charging more for ads, which even AdAge said in an April 2021 article. Plus […]

Facebook Paid Ads…3 Keys to Better Performance

Facebook remains the most popular social media platform on the planet with more than 2.8 billion monthly users, Most marketers […]

Why you need to invest in a custom website

The day-to-day business activities are tiresome and exhausting. While your list of never-ending tasks isn’t getting any smaller, your website […]

Four Ways to Prepare for Google SEO Changes

If your site appears on the first page of Google Search Engine (SERP) results, your organization will reap the benefits […]

How important is a mobile-first approach?

We live in a world that has moved beyond the confinement of a PC. With the evolution of mobile devices […]

Some Ways Branding Can Drive More Revenue

Branding is everything a company does to present itself to its target audience. Organizations that don’t constantly evaluate their brand […]

How Print Can Drive Digital Marketing Success

In a digital world, why do print ads, catalogs, and direct mail still perform? And why should you consider adding […]

Listen to the Changes Coming with Voice Commerce

You can ask Amazon’s Alexa or Apple’s Siri to look for products, add to cart, create a wishlist, make product […]

Will Your Packaging Design Drive More Purchases & Satisfaction?

Every company should “up their game” in packaging whether the product is sold at retail, online, or both. You’ve always […]

Hiring a New Digital Agency? Look for These 3 Things

Hiring a digital marketing agency requires an investment from your marketing budget, but even more importantly there is a time […]

Shoppable Posts in 2021

We’re all glued to our phones, scrolling through social media, checking out the latest Instagram posts. It’s no secret capitalizing […]

Voice Commerce: A New Frontier

“Hey, Google!” “Hey, Alexa!” Whether you have one or not, you’ve probably heard someone using one of these virtual assistants. From […]

The SEO piece you might be missing

Defining SEO One of the very basics of digital marketing in today’s age is SEO, or Search Engine Optimization. It’s […]

Why a Good Website Matters

There are more than 1.83 billion websites on the internet, and in a world of 5G and fiber optics, consumers […]

10 E-Commerce Trends for 2021

2020 threw us a curveball. To stay relevant in this ever-changing marketplace, retailers need to adapt to the latest eCommerce […]

The Power of the Influencer

If you’re on any social media platform, you’ve more than likely heard the term “influencer”mentioned, but you may not be […]

Unboxing an Experience

For most of us, unboxing is opening a package and just that. We don’t think about the subconscious effects the […]

The Covid Effect on Social Media

When left to our own devices, we turned to…well, devices. It’s no secret the Covid-19 pandemic has caused our screen […]

The Anthem Video; A Rallying Cry

More and more brands are creating brand anthem videos. And for good reason. It’s harder than ever to get the […]

Is Your Website Mobile Friendly?

It’s a rarity to meet anyone who doesn’t have their smartphone within reach. Many people turn to their phones for […]

What Does 5G Mean for Website Design?

Soon after the release of the new iPhones with 5G, the talk of the tech town is all about the […]

Progressive Web Apps: Why You Should Invest

Nowadays, everything can get done through a phone. People invest less money on laptops and desktops and instead funneling that […]

Is it time to invest in a website redesign?

Website technology is constantly evolving, and it will keep evolving for the foreseeable future. However, keeping up with these latest […]

Web Design Trends 2021

In between pop-ups, notifications, ads, and endless tabs, it comes as no surprise that web design has turned into a more straightforward and minimalistic space…

Social Media Marketing: Shoppable Posts

Social media marketing already plays a huge role in physical goods’ B2C strategies. Still, the new feature of Shoppable Posts […]

5 Eco-Friendly Packaging Alternatives

It’s no secret that the world is changing faster than it ever has. The acceleration in production and light-speed dissemination […]

How and Why You Should Build Brand Value

You may have the best product in the market, but industries are saturated with similar products that perform similar activities. […]