The James Ross Blog

Food for thought as you go about your day

The word "Rebrand" on black background, with the "re" in blue and the rest in white, by colored pencils

November 22, 2021

How Facebooks Rebrand will Change the Way You Work

When the largest social media platform to date does a rebranding, it’s going to have a lasting effect on a […]

November 10, 2021

Advantages of Video Marketing

Have you ever thought about how long we look at screens every day? Even just our phones, computers, and smartwatches? […]

November 1, 2021

Branding Trends to look for in 2022

Branding Matters Branding is all about connecting. As we know, connecting and design aesthetics have become a major eye-catcher thanks […]

October 18, 2021

Your Success is Customers Experience – How Experiential Marketing can Elevate your Brand

Businesses should want to get to know their customers through face-to-face interactions and give them a sense of acceptance, importance, […]

October 4, 2021

Evolving E-commerce with Tiktok

By now advertising on social media is as common as ever. We’re bombarded with advertisements as we scroll through our […]

September 29, 2021

Two New Reasons Email Marketing Is Critical for 2021

Whether business or personal, 99% of email users click into their inbox every day.  Email has always been a strong […]

September 20, 2021

Is Your Brand in the Right Relationship?

Sometimes you must take a hard look at your organization’s brand. What do your customers, prospects, business partners, and employees […]

August 23, 2021

How to Counter the Drastic Increases in Digital Marketing Costs

The major digital media players are charging more for ads, which even AdAge said in an April 2021 article. Plus […]

August 17, 2021

Facebook Paid Ads…3 Keys to Better Performance

Facebook remains the most popular social media platform on the planet with more than 2.8 billion monthly users, Most marketers […]

August 9, 2021

Why you need to invest in a custom website

The day-to-day business activities are tiresome and exhausting. While your list of never-ending tasks isn’t getting any smaller, your website […]

August 2, 2021

Four Ways to Prepare for Google SEO Changes

If your site appears on the first page of Google Search Engine (SERP) results, your organization will reap the benefits […]

July 26, 2021

How important is a mobile-first approach?

We live in a world that has moved beyond the confinement of a PC. With the evolution of mobile devices […]

July 19, 2021

Some Ways Branding Can Drive More Revenue

Branding is everything a company does to present itself to its target audience. Organizations that don’t constantly evaluate their brand […]

July 12, 2021

How Print Can Drive Digital Marketing Success

In a digital world, why do print ads, catalogs, and direct mail still perform? And why should you consider adding […]

June 28, 2021

Listen to the Changes Coming with Voice Commerce

You can ask Amazon’s Alexa or Apple’s Siri to look for products, add to cart, create a wishlist, make product […]

June 22, 2021

Will Your Packaging Design Drive More Purchases & Satisfaction?

Every company should “up their game” in packaging whether the product is sold at retail, online, or both. You’ve always […]

June 16, 2021

Hiring a New Digital Agency? Look for These 3 Things

Hiring a digital marketing agency requires an investment from your marketing budget, but even more importantly there is a time […]

June 8, 2021

Shoppable Posts in 2021

We’re all glued to our phones, scrolling through social media, checking out the latest Instagram posts. It’s no secret capitalizing […]

June 2, 2021

Voice Commerce: A New Frontier

“Hey, Google!” “Hey, Alexa!” Whether you have one or not, you’ve probably heard someone using one of these virtual assistants. From […]

May 24, 2021

The SEO piece you might be missing

Defining SEO One of the very basics of digital marketing in today’s age is SEO, or Search Engine Optimization. It’s […]

May 17, 2021

Why a Good Website Matters

There are more than 1.83 billion websites on the internet, and in a world of 5G and fiber optics, consumers […]

May 10, 2021

10 E-Commerce Trends for 2021

2020 threw us a curveball. To stay relevant in this ever-changing marketplace, retailers need to adapt to the latest eCommerce […]

May 3, 2021

The Power of the Influencer

If you’re on any social media platform, you’ve more than likely heard the term “influencer”mentioned, but you may not be […]

April 26, 2021

Unboxing an Experience

For most of us, unboxing is opening a package and just that. We don’t think about the subconscious effects the […]

April 19, 2021

The Covid Effect on Social Media

When left to our own devices, we turned to…well, devices. It’s no secret the Covid-19 pandemic has caused our screen […]

April 13, 2021

The Anthem Video; A Rallying Cry

More and more brands are creating brand anthem videos. And for good reason. It’s harder than ever to get the […]

April 6, 2021

Is Your Website Mobile Friendly?

It’s a rarity to meet anyone who doesn’t have their smartphone within reach. Many people turn to their phones for […]

November 3, 2020

What Does 5G Mean for Website Design?

Soon after the release of the new iPhones with 5G, the talk of the tech town is all about the […]

Progressive Web Apps: Why You Should Invest

Nowadays, everything can get done through a phone. People invest less money on laptops and desktops and instead funneling that […]

Is it time to invest in a website redesign?

Website technology is constantly evolving, and it will keep evolving for the foreseeable future. However, keeping up with these latest […]

August 21, 2020

Web Design Trends 2021

In between pop-ups, notifications, ads, and endless tabs, it comes as no surprise that web design has turned into a more straightforward and minimalistic space…

August 14, 2020

Social Media Marketing: Shoppable Posts

Social media marketing already plays a huge role in physical goods’ B2C strategies. Still, the new feature of Shoppable Posts […]

August 7, 2020

5 Eco-Friendly Packaging Alternatives

It’s no secret that the world is changing faster than it ever has. The acceleration in production and light-speed dissemination […]

August 1, 2020

How and Why You Should Build Brand Value

You may have the best product in the market, but industries are saturated with similar products that perform similar activities. […]